In this podcast, Chad discusses why developing provocative content is critical to strengthening thought leadership. As an example, Chad works with host Linda Popky to demonstrate how to create strong, compelling content on marketing thought leadership. © Chad Barr 2013. All rights reserved
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This week’s reflection point: Greetings from 32,000 feet up in the air where I am returning from a couple of fabulous days meeting with my global growth circle – my mastermind group on steroids. It occurred to me that this is issue number 27, which represents the beginning of the second half of this year. This is a great time to reflect on the accomplishments of the previous six months and decide what actions need to be taken to make...
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I’ve seen many invest their thoughts, energy and hard work in the consistent creation of valuable content posted on their site and blog. And then, due to personal, business or other reasons, they stop developing content. Some, like waves, come and go. Others, like dinosaurs, disappear to extinction. In one of my articles not too long ago, I suggested that Silence is not golden. This became apparent in a recent conversation with one of my clients. During our chat he...
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This week’s reflection point: It was only a few years ago as my daughter, Sharon, while preparing for her ordination as a Rabbi, attended the service and sermon given by another classmate. To her amazement the entire sermon sounded eerily familiar and Sharon immediately realized she had written and presented it the previous year. She was listening to a plagiarized version of her own sermon! Sharon was never given any credit for her intellectual property. I’ve come to realize that...
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This week’s reflection point: It was back on September 1999, when CNN reported that NASA lost their $125 million Mars orbiter. That confusion was caused due to one engineering team using the English units of measurement and the other using the metric system. Surprising, isn’t it? Wouldn’t this be a great story and example for new content we could develop to illustrate the critical aspects of communication among our teams? Just this morning, The Wall Street Journal reported that Dell...
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This week’s reflection point: I’ve seen a trend of individuals using their own computer to shoot their videos. I am all for trying new things and would encourage you to experiment with such technologies. However, technology is not always the great enabler and can actually become the great disabler. If not done right, such videos may become the portrayal of amateurism, rambling and no-thought leadership. Just because the technology is cheap and readily available on your desktop does not mean...
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This week’s reflection point: For quite some time I have been suggesting that remarkable, provocative content is the critical aspect of one’s thought leadership. And to clarify, by content I mean, articles, position papers, audio books, booklets, eBooks, books, videos, audio recordings, teleseminars, webinars, workshops and so on. Content is the manifestation of your knowledge, experiences, track record of success, advice and wisdom, in a variety of offerings. To achieve and increase success, the other dimension is the concept...
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