Raising the Barr Weekly Memo: Issue No. 82 Finding The Balance Raising the Barr Weekly Memo: Issue No. 82

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I love obtaining new gadgets and technologies as much as I love inventing and creating new offerings for us and for our clients. I find similar passion exists among most of my clients as well. But let...

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Raising the Barr Weekly Memo: Issue No. 81 Web Presence Myths Raising the Barr Weekly Memo: Issue No. 81

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting thousands of visits per day from irrelevant individuals is meaningless and worthless. The key is...

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Raising the Barr Weekly Memo: Issue No. 80 Exponential Exposure Raising the Barr Weekly Memo: Issue No. 80

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Many I talk with struggle to find effective ways to get in front of potential clients. The answers may be simpler than you thought: Collaborate with others. Why not select an individual or a group of individuals...

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Raising the Barr Weekly Memo: Issue No. 79 Free or Fee? Raising the Barr Weekly Memo: Issue No. 79

  This week’s reflection point: So you’ve just created a valuable eBook that you are about to offer to your clients. Should you charge for it or provide it for free? The answer is quite simple. If the key objective is to leverage the eBook for marketing purpose, then I recommend you offer it for free. On the other hand, if the objective is to leverage the eBook to increase your sales, then you should charge for it. When offering...

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Raising the Barr Weekly Memo: Issue No. 78 Close With a Bang Raising the Barr Weekly Memo: Issue No. 78

  This week’s reflection point: Last week I discussed the importance of powerful openings to draw audience attention to your content and I provided several examples. Today, I am going to discuss the importance of powerful closings. I see the closing as the way to: Summarize the essence of your piece while connecting to the opening in a rousing and memorable way. Provoke your audience to think differently. Mobilize them to take action. Here are some examples of closings with...

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