Last week, in my “10 Ways to Improve Your Content Creation Labor Intensity” I suggested that you should repurpose your older content and by doing so you will also bring it back to life. Better yet, enrich it by adding newer relevant points and context. In the spirit of following my own recommendations, I dug through my older content and found a great and relevant article that I published back in January 2013. “Are You Content With Your Content?” was...

Creating authoritative content can be time consuming and require our energy, focus and creativity. Although I believe that content creation must come from a place of love, dedication, service, while genuinely caring to provide value for our audience, there are still ways we can reduce our labor intensity. I would like to suggest 10 such ways: Invite guest contributors to publish their content on your site as long as it provides value to your audience. Repurpose your older content and...

Yesterday, as predicted, the temperatures and humidity in Cleveland began to soar. We should not have been surprised, after all it is mid-June, and these kinds of temperatures are to be expected. And while it seems that summer is just coming out of the starting gate and there are months of heat yet to enjoy, I was surprised at the sudden power outage that occurred late afternoon in the intense heat of the day. I had a flash back to...

Attract visitors to your business leveraging your online platforms Create, nurture, and strengthen your Brand Convert visitors to clients Design a user friendly, powerful and engaging digital web and mobile presence Use Email and opt-in marketing to grow your lists and promote your offerings Implement a social Media strategy to leverage platforms such as Facebook, LinkedIn, Twitter and others Google your business and keywords often to track how you are trending Protect your online business to prevent Hackers from accessing...

How many times has your spouse or partner asked you to get out of the kitchen while he or she is preparing or cooking food? I hear it often, mostly because I hover and have no cooking ability whatsoever. Today was no exception except for the fact that I was playing pickleball at 6AM and accidentally stepped over the non-volley zone also known in pickleball as the “kitchen.” I should have been more careful knowing how I don’t belong there,...