I recently received a message that stopped me in my tracks. Not because of its complexity, but because of its beauty and honesty. It came from someone who’s followed my work for years, a former colleague from my early days attending various workshops. She wrote: “Chad, every time I read your column, I’m even more impressed than I was the last time. I went a different direction with my life and am now retired. I’m trying to figure out how...

Imagine walking into two stores. One welcomes you with clarity, compelling displays, and a clear path to the register. The other confuses you, hides the best products, and sends you wandering in frustration. Online, your website is your storefront—and in today’s hyper-competitive digital world, clarity, strategy, and user experience are non-negotiable. Yet too many business leaders launch and leave their websites, never truly understanding what’s working, what’s broken, or what can be optimized. Others study their competitors blindly, missing the...

You wouldn’t hire a contractor and say, “Build me something… nice.” Yet that’s how most people talk to AI. A well-structured prompt is the architectural blueprint that turns raw data into a skyscraper of insights. Without it, you’re piling bricks in hopes they arrange themselves into something useful—and they never do. That’s why I created the High-Performance Prompt Blueprint — a clear, actionable framework that transforms vague requests into precision tools for AI. It’s not just about asking better questions;...

In a single bold internal memo, Shopify CEO Tobi Lütke redrew the future of work: “prove that AI can’t do the job before requesting a new hire.” That’s not just a cost-saving directive—it’s a siren for every leader paying attention. The message is clear: AI fluency isn’t optional anymore. It’s essential. What Lütke—and other forward-thinking leaders—understands is this: AI isn’t replacing human expertise. It’s an amplifier of your mind. It multiplies capability. At Shopify, team members who are fluent with...

Here’s one of those moments where technology doesn’t just assist—it accelerates your brilliance. Today, I uncovered another mind-expanding capability of ChatGPT. I asked it to help generate high-impact content ideas across several key insight categories that align with the emotional drivers and behavioral patterns of my ideal clients. Here’s the prompt I used—feel free to borrow it and adjust as needed: “Act as a world-class marketing strategist and behavioral psychologist for entrepreneurs, coaches, consultants, and thought leaders. Analyze their mindset,...

Imagine having a digital partner who doesn’t just respond to your questions—but remembers what matters to you. Not in a creepy way.
In a collaborative, strategic, business-building way. That’s exactly what the new ChatGPT memory feature is doing for me—and it’s transforming how I work, create, and think. What Is Memory in ChatGPT? Most people think of AI as something reactive.
You prompt it, it responds.
You close the tab, it forgets. But now, ChatGPT can remember key information about you: Who you...

Imagine stepping onto the track with four high-powered race cars, each representing today’s leading AI models—Claude.ai, ChatGPT 4.0, ChatGPT 4.5, and ChatGPT Deep Research. You have one masterful prompt as your steering wheel, and the finish line represents extraordinary results for your digital empire. Buckle up because we’re about to reveal which AI engine propels your content, marketing, and intellectual property strategies into pole position. In our ever-evolving AI landscape, I recently crafted a carefully engineered prompt designed to revolutionize...

I woke up in a particularly playful mood today—and instead of just keeping that joy to myself (or annoying my wife with too many bad jokes before coffee), I thought, “Why not share the fun with my readers?” So, I gave myself a creative challenge: use the latest ChatGPT image update to turn me into art. Not metaphorically, but literally. Over the past week, ChatGPT rolled out a powerful upgrade to its image generation tool. Not only can it now...

If content is king, then repurposing is the crown jewel. Most of us invest valuable time and energy into creating videos, podcasts, articles, and posts. We craft our content carefully and distribute it across our favorite social media platforms. But what if I told you that your videos hold more value than you’re currently tapping into? Think of your video content like a single spark. Left alone, it’s one moment of light. But when you repurpose it strategically, that spark...

Do you realize that you’re sitting on a gold mine of untapped potential? AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory. While everyone else is still mixing basic ingredients by hand, you’re creating powerful formulas that adapt and evolve with each customer interaction. This isn’t about replacing human...