When starting new clients’ projects, I am often asked to describe the process from start to completion. I use the visual and this process, when we first launch a new web presence project. I review the steps necessary to take the project for beginning to successful completion. I found that using this visual saves me the time of explaining it verbally. I encourage you to also consider doing something similar with your clients when launching new projects. Here is our...

How does one leverage the Internet to monetize their business and increase their revenue? It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. For example, one of the brands I have created is: Creating Digital Global Empires® which is also a registered...

Ever wonder how credibility is quickly gained and achieved when visitors arrive to your site? There are five critical components to attain such credibility. Here they are: Clients’ List: This is the page on your site that lists your clients by name and potentially also shows their logo or photo. The more clients listed the higher the credibility gained. Imagine visiting a page that only lists a few clients vs. one that shows hundreds of them. It should be obvious...

Creating a powerful web presence is like putting together a complete jigsaw puzzle in just the right way. It’s not easy, but the end result is impressive and remarkable. Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. Understanding how these six components fit together is critical to dominating the web. If you neglect one puzzle piece, the whole picture falls apart. So how do...

One of the questions I hear quite often is to identify the attributes of million-dollar producers. Here are the top 6 attributes I have observed: Build contacts: The ability to create and build a list of powerful contacts that consist of existing and potential clients, influencers, partners and journalists. The key is to consistently build and nurture this list to achieve great trust and a powerful brand. Market effectively: I often refer to them as marketing machines, which means, they...