One of the most underestimated strategies in digital marketing is the art of repurposing content. Think of it as the recycling of ideas and insights—but with a transformative edge. As content creators, we pour thought, effort, and time into each piece, but not everyone in our audience may catch it the first time, which is why repurposing can be so powerful. By strategically repurposing, we unlock value in past creations, breathing new life into them to expand our reach, strengthen...

Have you ever stopped to think about the most used keys on your keyboard? Interestingly, the space bar and the backspace key hold the top spots, and they reveal powerful lessons for business and marketing. The space bar, representing forward movement and progress, and the backspace, symbolizing correction and adaptation, mirror the daily decisions we make in running a business. These seemingly simple keys offer profound insights into how we create space for growth and adjust our course when necessary—keys...

Marketing is an ever-evolving landscape where the rules of engagement can shift in an instant. However, the guiding principles shared by the world’s top marketing minds remain timeless. These experts have not only shaped the field of marketing but also continue to inspire countless entrepreneurs, brands, and businesses to grow their influence and achieve success. Below are 10 pieces of the best marketing advice from today’s most respected thought leaders. Their insights focus on building authentic relationships, creating remarkable content,...

Recently, my 13-year-old grandson made a big decision. He’d saved up his hard-earned money to buy a PlayStation 5. Determined to set it up himself, he worked through the process confidently—until everything came to a halt. Frustrated, he tried one thing after another, but nothing worked. Ready to toss the new console out the window, he called me in desperation. “Why don’t you try hitting the reset button?” I suggested. A moment later, I heard a loud cheer on the...

There’s a Hole in My Sidewalk: The Romance of Self-Discovery by Portia Nelson Chapter One“I walk down the street.There is a deep hole in the sidewalk.I fall in.I am lost… I am helpless.It isn’t my fault.It takes forever to find a way out. Chapter TwoI walk down the same street.There is a deep hole in the sidewalk.I pretend I don’t see it.I fall in again.I can’t believe I am in the same place.But, it isn’t my fault.It still takes me a long...

Imagine opening your inbox and seeing this message from a trusted advisor: “During our last conversation, you shared that your key challenge is how to grow your business and thrive rather than merely survive. I’ve attached an article that highlights 9 pragmatic ways to significantly accelerate growth. I think you’ll find it valuable. I’d love to hear your thoughts and also share with you two additional ideas that could further help your business. How about we connect this Thursday at...

I just got off the phone with a wonderful client, discussing their projects and future business needs. It’s refreshing to work with clients who not only appreciate the value I bring but also foster a synergistic relationship that elevates both of our businesses. There’s a distinct satisfaction in knowing that our partnership contributes to their success as much as it does to mine. Thinking back to one of my earlier clients, I remember how long it took to acquire them....

Remembering Together On this day, we pause and stand, United hearts, a steadfast band. Through grief and loss, we find our way, Honoring those we lost that day. In courage, hope, and love we find, The strength to heal, the will to bind. For in our hearts, their light still gleams, A beacon bright, of boundless dreams. We gather here with spirits high, Our shared resolve will never die. Together strong, we’ll always be, One nation, whole and ever free....

“Success is not about doing more, but about doing what matters.” Almost 12 years ago, I explored the critical need for entrepreneurs to “Pick One” focus area to avoid what I called the “Entrepreneur Addiction”—the tendency to chase shiny objects and end up paralyzed by inaction. Today, with distractions at an all-time high and the stakes even greater, it’s time to revisit this essential principle and dive deeper into why committing to “the one thing” is not just a strategy...

A few years ago, I came across a fascinating article in National Geographic that delved into the relentless pursuit of excellence through technology. It highlighted how sport climbing athletes are using motion-sensor suits to gather crucial data, allowing them to tailor their training with precision. In another example, boxers are increasingly incorporating science into their training regimens. By collecting data on heart rate, lactate levels, and energy usage, they can assess their strengths and weaknesses, leading to more effective, customized...