Raising the Barr Weekly Memo: Issue 345 When Do Answers Reveal Themselves? Raising the Barr Weekly Memo: Issue 345

Most people, when developing their new creative idea, take time to plan and think through the steps, envision the process, visualize the finished product or goal and most importantly, attempt to answer all possible questions. Nothing hatches without preparation and time; a concept we can easily learn from the animal kingdom and ourselves. But what happens when we spend too much time planning, designing, strategizing, thinking about the journey and struggling to develop the answers to all anticipated questions and...

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Raising the Barr Weekly Memo: Issue 344 Why Invest in Your Web Presence? Raising the Barr Weekly Memo: Issue 344

Should you invest or keep investing in your web presence? Obviously, I am somewhat biased since this is the essence of my business. I have developed 17 reasons why you should consider doing so. Here they are: Transform appearance. It gives you the opportunity to recreate and innovate the way you look, the way you are perceived and your overall virtual presentation. It becomes your 24×7 representative. Rebrand messaging. What are your positioning statement and the stories you are telling?...

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Raising the Barr Weekly Memo: Issue 343 The Prize at the End of the Journey Raising the Barr Weekly Memo: Issue 343

This week, while my grandchildren were here, we decided to make the trip to Cleveland’s West Side zoo attraction during the heat of the day. We, along with what seemed like the rest of the county, trekked through the exhibits from the flamingos to the elephants. The Cleveland zoo was built on very hilly acreage, which is easy for the young, but not so much for the young at heart to navigate. I was willing to call it quits during...

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Raising the Barr Weekly Memo: Issue 342 Achieving Powerful Web Presence Raising the Barr Weekly Memo: Issue 342

In my article Is It Time to Upgrade Your Web Presence? I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. I realize though that to achieve a powerful web presence requires a bit more involvement and articulation. I’ve decided to break it down into 11 key foundations that are the building blocks to your successful and powerful web presence: Buyer: How well do you know your buyers and their preferences? Not only do I...

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Raising the Barr Weekly Memo: Issue 341 10 Questions to Identify Your Buyer Raising the Barr Weekly Memo: Issue 341

When developing a new web presence or new offerings for our clients, the key is to clearly identify their target buyers, their preferences, concerns, aspiration and potential transformation. Your buyers change their preferences, and as markets and conditions change and potential new markets open up for you and for them, these answers may change as well. Below are the top 10 questions I ask my clients in order to thoroughly and successfully identify their buyers and their preferences: What are...

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Raising the Barr Weekly Memo: Issue 340 Are You Living Your Dream? Raising the Barr Weekly Memo: Issue 340

On this day, July 17, in 1955, Walt Disney’s dream became a reality when Disneyland opened its gates to its first wide eyed guests. The $17 million theme park was built on 160 acres of former orange groves in Anaheim, California, and soon brought in staggering profits. Today, Disneyland hosts more than 14 million visitors a year, who spend close to $3 billion. Walt Disney, born in Chicago in 1901, worked as a commercial artist before setting up a small...

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Raising the Barr Weekly Memo: Issue 339 My Perfect Morning Raising the Barr Weekly Memo: Issue 339

With her siblings at summer camp, I had the pleasure this weekend of hanging out with my four-year-old granddaughter celebrating the 4th of July weekend. We had a wonderful time visiting Luvin Lavender farms, enjoying the beautiful surrounding, working on exciting art projects, as she even posed for brief moments to allow me to capture some images and showoff my photography. I was just asked what does the perfect morning look like for me. The first thought that crossed my...

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Raising the Barr Weekly Memo: Issue 338 With Hope and Inspiration Raising the Barr Weekly Memo: Issue 338

July 2, 1776, congress passed a resolution of independence and legal separation from Great Britain. The declaration was signed on July, 4, 1776, the day which has become one of national celebration, picnicking, fairs and parades. In times of peace and times of war, our nation has come together to honor the original tenets and hopes of that original declaration. Today, I’d like to share the famous words of three of our past presidents. Whether you agree with their historic...

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Raising the Barr Weekly Memo: Issue 337 What Say You? Raising the Barr Weekly Memo: Issue 337

Since 2013, I’ve written my newsletter consistently, each Wednesday, which makes this issue #337. Over the years, I have created a large database of topic ideas for me to write about, yet before resorting to scanning my database for ideas, I prefer to reflect on the prior week and decide whether I can come up with an idea that is fresh, provocative and especially one that was shared or asked about by one of my clients. Earlier today, during a...

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Raising the Barr Weekly Memo: Issue 336 Make Our Days Count Raising the Barr Weekly Memo: Issue 336

Last week, for the first time, I did not write and share my weekly newsletter. Wednesday, June 12, was mine and Laurel’s 40th wedding anniversary, and while no big celebration was planned due to her father’s illness and hospitalization, we also didn’t plan for his death that very afternoon. My father in-law was blessed with 95 years of good health, a clear mind and a love for his family. He was an avid and advanced bridge player and a poker...

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