Consistency Is The Key

I’ve seen many invest their thoughts, energy and hard work in the consistent creation of valuable content posted on their site and blog. And then, due to personal, business or other reasons, they stop developing content. Some, like waves, come and go. Others, like dinosaurs, disappear to extinction.

In one of my articles not too long ago, I suggested that Silence is not golden. This became apparent in a recent conversation with one of my clients. During our chat he asked me whether another client was doing ok since she has not been as active as she used to be.

When you go silence, the perception in your buyers’ mind may be more damaging than you realize. If you want to be noticed and remembered, consistency is the key.

© Chad Barr 2013. All Rights Reserved.

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