Are You Ready For Your Close Up? Raising the Barr Weekly Memo: Issue No. 21

This week’s reflection point: I’ve seen a trend of individuals using their own computer to shoot their videos. I am all for trying new things and would encourage you to experiment with such technologies. However, technology is not always the great enabler and can actually become the great disabler. If not done right, such videos may become the portrayal of amateurism, rambling and no-thought leadership.

Just because the technology is cheap and readily available on your desktop does not mean that it is a good idea to use it.

The components of effective videos are:

  • Lighting
  • Sound
  • Background
  • Editing software
  • Content
  • Enthusiasm
  • Succinctness
  • Confidence
  • Acting
  • YOU!

Can you learn to video record effectively and professionally yourself? Possibly. But it would require learning, practice, the right equipment and technology to achieve the professional results.

This week’s tip: Not using the right equipment is the same as wearing crocs with an Armani suit at a presentation.

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