What’s Your Story? Raising the Barr Weekly Memo: Issue No. 22

This week’s reflection point: It was back on September 1999, when CNN reported that NASA lost their $125 million Mars orbiter. That confusion was caused due to one engineering team using the English units of measurement and the other using the metric system.

Surprising, isn’t it? Wouldn’t this be a great story and example for new content we could develop to illustrate the critical aspects of communication among our teams?

Just this morning, The Wall Street Journal reported that Dell is expanding its alliance with Oracle. Lenovo seeks a partner for smartphones. IBM is planning to buy SoftLayer and Salesforce to buy ExactTarget.

Not surprising, right? Wouldn’t these be great stories and examples for another piece of content that demonstrates the need to constantly grow and reinvent our business?

The IBM Unsubscribe Saga is a great video example of leveraging a story to illustrate a point. I think you would enjoy it.

Stories and examples are a great way to complement your content creation and make it colorful, authoritative and persuasive. They enable you to substantiate your points and keep your audience engaged.

Oh yes, and by the way, when you are out of stories and examples, why not Google them or better yet, create your own!

This week’s tip: Create or use your database of choice to collect, archive and tag your stories and examples. They will then be waiting for your quick retrieval when needed.

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© Chad Barr 2013. All Rights Reserved.

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