In my current article for our newsletter this month, I discuss the components that create credibility for your web site. Read “Should I use you or how should I use use?” and learn what are these elements.
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As we are proud to launch the new site for Alcera Consulting, owned by Richard Martin. Below are two screen shots I would like to share with you of the before and after look and feel of the home page. Also, click on the image to enlarge. Before: After: (Click on images to enlarge)
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I just returned from my speaking trip to NYC where I presented to the Society of Advancement of Consulting® and the topic was “Blogs, bogs and fogs.” How to enhance perceived expertise, generate publicity effectively and passive income opportunities. Here are two critical sections of my presentation: Components of a successful site: “In your face” effective, clear design and navigation with a strong value proposition and tag line. Provide value and be useful. Use articles, white papers, products … “Don’t...
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One of the things that irritates me is when a colleague sends me their stupid jokes and on top of it decides to CC me and the rest of their “favorite” list. Not only do I not care to get additional emails in my Inbox that are stupid, waste of my time and my Internet bandwidth, I now am potentially exposed and on the email distribution list of everyone else that was copied on this email. My recommendations: When sending...
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If you are like me, you probably meet individuals that may greatly benefit from your wisdom and experience working with other clients and may even become your future clients. Why not then simply add them to your newsletter distribution list? Unless you have their permission to do so, I recommend you don’t. I loath the ones that add me to their email list without asking for my permission. I am often times asked as to the proper way of doing...
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