Speaking in New York

I just returned from my speaking trip to NYC where I presented to the Society of Advancement of Consulting® and the topic was “Blogs, bogs and fogs.” How to enhance perceived expertise, generate publicity effectively and passive income opportunities. Here are two critical sections of my presentation:

Components of a successful site:

1. “In your face” effective, clear design and navigation with a strong value proposition and tag line.
2. Provide value and be useful. Use articles, white papers, products …
3. “Don’t make me think”
4. Passive income products and services
5. Secured shopping
6. Easy way to contact you
7. Strong calls to action on each page
8. Focus calls to action on each page
9. Focus on clients’ results & successes
10. Incentives and registration to your newsletter
11. Ability to search your own site
12. Highway billboard home page concept with bug blocks and above the fold
13. And your email signature of course

Calls to action:

1. Contact us (call / email / fax)
2. Sign up today
3. Join our mailing list
4. Purchase product / service
5. Learn more
6. Take survey
7. Join our online forum
8. Download article / white paper / MP3
9. Request consultation / brochure
10. Refer site / article to a friend
11. Click here
12. Learn more
13. Explore further

Click here for the recap from the SAC® site.