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Tag Archives: opportunities
How to Monetize Your Site?
Raising the Barr Weekly Memo: Issue No. 13 Time to Reenergize Raising the Barr Weekly Memo: Issue No. 13
This week’s reflection point: Spring is here! I am looking outside my office window, admiring the beauty of nature and another seasonal rebirth. The sun is shining, the birds have returned looking for their food and there seems to be that buzz again in the air. It was only a couple of weeks ago, when another snowstorm found its path thorough our region leaving us with much of that white stuff followed by several grey days. I remember driving around...
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Targeted Value
Raising the Barr Weekly Memo: Issue No. 6 The Cost of Doing Nothing Raising the Barr Weekly Memo: Issue No. 6
This week’s reflection point: Every once in a while I come across a colleague or a prospective client who is interested in implementing a new business idea. Some examples are: hiring a mentor, starting a speaking career, implementing a new web strategy, or writing a book. After an enthusiastic conversation, they seem to go into mental hibernation. I acknowledge that when it comes to key decisions, we all have to set the proper priorities. However, in follow up conversations, it...
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Raising the Barr Weekly Memo: Issue No. 1 The Big Bang Raising the Barr Weekly Memo: Issue No. 1
This week’s reflection point: Happy New Year! Have you started your year with a bang? Newton’s law states that objects at rest tend to stay at rest while objects in motion tend to remain in motion. The most positive impact you may have to your life and business is to develop your marketing plan and put it immediately into action or motion. I would actually recommend that you break your plan into weekly, monthly, quarterly and yearly marketing tasks and...
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Blessed
In just the past 12 weeks, I was fortunate and blessed to: Visit with my kids and grandkids in Orlando. Attend the Society for the Advancement of Consulting meeting and the Common Sense Consulting workshop in New York and got to see The Best Man fabulous play on broadway with great friends. Attend our annual Million Dollar Club meeting with my wife, Alan Weiss and the outstanding and stimulating group. This one was held in Monaco, and then, My wife...
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It’s Not a Sales Problem You Have But a Marketing Problem!
I often hear people share with me that their business is not doing well, revenues are down and the prospect of new clients or projects is quite limited or nonexistent. What commonly then surfaces is not that they have a sales problem but a serious marketing problem. Actually a lack of an effective marketing plan is more like it. So next time you are worrying about revenues and cash flow, I’d suggest you look at your marketing plan and in...
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Are You Promoting New Projects While Working on Existing Ones?
When you are already working on a project with your client, do you offer additional ideas and value that frequently trigger new projects? I am astonished at how many I talk with do not do that. The comments I often hear are: “I don’t do that” or “I am not comfortable doing that” or “I don’t find it to be appropriate within the boundaries of the project” or “I have never thought of that.” What in the world are you...
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Why Invest Your Energy With Existing Clients?
I acknowledge that turning a prospective client into a new client is exciting. I am just surprised at how many devote more (or most) of their energy to chasing new prospects rather than investing most of their energy with existing clients. Assuming you have done great work with your clients, which has produced great results for then, here are some reasons why you should invest your energy with them: They know you and trust you. You have already created great...
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