Why Invest Your Energy With Existing Clients?

I acknowledge that turning a prospective client into a new client is exciting. I am just surprised at how many devote more (or most) of their energy to chasing new prospects rather than investing most of their energy with existing clients. Assuming you have done great work with your clients, which has produced great results for then, here are some reasons why you should invest your energy with them:

• They know you and trust you.
• You have already created great relationship with them.
• They have seen your work and are open to discuss new work.
• You may easily approach them and ask for referrals to others.
• They are happy to provide you with testimonials and case studies.
• You have created track record of success with them.
• They have new and changing needs and you are the one they will discuss it with.
• You come up with new ideas, products and services and they are the easiest group to approach and most willing to accept.
• They are loyal to you.
• You share with them your best and most desired value.

What are your thoughts?

© Chad Barr 2012 All rights reserved.