Podcast Openings

When recording podcasts here are some of my favorite openings: I am often times being asked…. Ever wonder…. Imagine…. Did you know that…. I was talking with a client of mine when she said…. Here is what I want you to do…. Let me now list the 7 top steps to success…. 82% of CRM solutions fail prior to…. My question for you: What are some of your favorite openings? Please leave your comment here.  © Chad Barr 2012. All rights...

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Content Best Practices from My Most Successful Clients

Let me share with you what my most successful clients do regarding their content. Their content: Is created often and prolifically. Gets noticed by others engages them. Is shared by others with their connections. Is provocative, which means that it forces the recipient to think, agree or disagree. Mobilizes the recipient to take action toward their success. Manifests itself in a variety of formats: Articles, podcasts. images, videos, process visuals, audio books, ebooks, booklets, books, teleseminars, workshops and so on....

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Why Publish a Variety of Media Options?

I come across too many sites and blogs that are usually very text heavy. Here are my thoughts on this: Different buyers have different content consumption preferences. Even one unique buyer may have different preferences at different times. Personally, there are times I like to read, other times I like to listen (especially in my car, during air travel or my walks) and other times I like to watch videos and process visuals (diagrams) and such. Podcasts and videos, from...

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Ready to Strengthen Your Own Thought Leadership?

I’ve said this for quite some time that the key differences between most successful thought leaders and others are the following key attributes: They: Are prolific publishers of provocative and great content. Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are in demand and attract global followers. Create communities around their brand. Are quoted and are interviewed by...

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What’s Your Next Big Idea?

I just hung up the Skype call with my dear client, Barb, when she said: “What are the ways Chad that you recommend to enhance our ability to create fresh content?” Here are my answers: Carefully listen to what your clients and prospective clients are saying and asking you. I look at these conversations as a treasure of where to generate ideas for products, services and new published content. Ask your clients and prospective clients to share with you their...

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Getting Noticed – How Provocative Are You?

What do you think are the reasons people come to read, listen or watch your content? You would probably agree with me (perhaps not) that the main reasons they show up are because the content is interesting, valuable, intriguing, educational or fun. Yet I would like to suggest that they show up not because you sound just like everyone else but because you uniquely stimulate their thinking, are provocative and often stir things up. Here are some examples of provocative...

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