Let me share with you what my most successful clients do regarding their content.
- Is created often and prolifically.
- Gets noticed by others engages them.
- Is shared by others with their connections.
- Is provocative, which means that it forces the recipient to think, agree or disagree.
- Mobilizes the recipient to take action toward their success.
- Manifests itself in a variety of formats: Articles, podcasts. images, videos, process visuals, audio books, ebooks, booklets, books, teleseminars, workshops and so on.
- Brings great value to the recipient.
- Gets repurposed often.
- Enables them to successfully monetize their offerings.
- Attracts the media and a variety of offers.
- Positions them as thought leaders worth following.
My question for you: Please share your content best practices examples / stories by leaving your comment here.
© Chad Barr 2012. All rights reserved