Who have you surrounded yourself with that makes you a better version of you? In the past several years I’ve been fortunate to meet and associate with some amazing people. I would like to dedicate today’s newsletter to Jeff Walker, the inventor and the brains behind the product launch formula, which focuses on the step-by-step process to launching products. I’ve had the opportunities to meet Jeff several times and participate in several of his exhilarating events. He is a remarkable...

How quickly does your content grab their attention or have you lost them in the first few moments? If you are still reading this, that’s a good sign. One of the questions I am often asked is how long should my content be? My answer is: “as pithy as possible and perhaps even a few moments shorter!” Life and technology have gotten exponentially faster and have accelerated their sophistication and our ability to retrieve information almost at the speed of...

Are there things that bring your down? Are you surrounded by pessimism? There’s a not so nice way some people refer to one’s spouse calling them the old “ball and chain.” Even though it’s meant to be funny, it connotes that which holds us back or pulls us down. We all have occasional heavy anchors that attempt to pull us under the current as we try to keep our businesses and lives riding the high tide. What are some of...

I received a request this week from one of my clients asking me the best way to get a powerful video testimonial from a client. I’ve been saying for years that if you tell others how great you are, it can come across as boasting or a bunch of fluff. Yet if your clients tell others how great you are, that’s an indisputable fact! It is the social proof needed to increase your credibility and reputation. I am a huge...

In recent conversations with some of my clients and prospective clients, they shared with me that their business has flat-lined. Some have even said that their business has taken a free fall dive. This is both disheartening and concerning and made me probe deeper as to the reasons for such a disastrous situation. My conclusion is that it boils down to 7 myths that may have contributed to the situation and are most likely responsible for its continuation. Myth #1:...

For as long as I can remember, I always had a hobby or two that kept me curious, excited, enthusiastic and fulfilled. I remember the fish breeding aquariums in my parents’ home, building amplifiers and various sound systems for playing my electric guitar in my various bands, and I even remember a period of experimenting with macramé hanging plant holders. But let’s keep the latter a secret. For me, the biggest reward is the realization that some of my hobbies...

Many of my clients are well known authors of insightful books on a variety of topics. Some have published one book while others have published many. Most have recognized the benefits of being a published author so they may share their wisdom with the world, gain credibility and strengthen their global thought leadership. Many struggle with figuring out how to get published quickly, painlessly and successfully. No matter where you are on this spectrum, if you desire to further increase...

Content creation is one of the key essentials to increasing our intellectual property (IP) and credibility while strengthening our thought leadership and global reach. Yet many are stuck in writer’s block mindset and procrastination. During a conversation I had this morning with a client, she shared her quest for advice as to how to best write amazing content. My Top 10 insights: Habit – The more you practice your writing habit muscle, the stronger, more flexible and easier it gets....

I am in my studio this week creating my amazing new product called The Digital Empire Academy. I am very excited about it and I know you will be as well. As I was thinking about the main outcome my clients would potentially receive from this product, the one that kept coming up was the freedom to choose. I am grateful for living in a place that provides me freedom to choose. I was contemplating the various areas that impact...