Grab ’em by the … Raising the Barr Weekly Memo: Issue 239

How quickly does your content grab their attention or have you lost them in the first few moments? If you are still reading this, that’s a good sign.

One of the questions I am often asked is how long should my content be? My answer is: “as pithy as possible and perhaps even a few moments shorter!”

Life and technology have gotten exponentially faster and have accelerated their sophistication and our ability to retrieve information almost at the speed of light. Watson, the supercomputer, won the famous Jeopardy show against humans a few years ago. Watson is now studying various industries including medical literature. Through its artificial intelligence it is able to aid research and the medical community with an amazing level of accuracy, speed and foresight.

Some claim that longer content generates more effective user’s engagement. I think this is nonsense. People want knowledge and wisdom and the ability to acquire it as quickly and as efficiently as possible.

This most likely won’t make me popular but there is so much junk on the web and various social media platforms. People pontificate and dump their stream of consciousness as an attempt to impress others, themselves or think that they provide value. I “force” myself to sit through some of these and am astonished who in the world, other than me, is subjecting themselves to such pain? I profess that I don’t last long on these.

If your content seems to be too long, I’ll bet that it is probably a bit boring as well.

In the spirit of brevity, I’m signing off.

Whatever masterpiece you are creating, see if you can reduce its length by 50% while keeping it just as effective, thoughtful and valuable. Your audience will thank you and so will I.

Get your copy of my latest new books available now on my Amazon’s author page.

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