I’ve said it before, and I’ll said it again: We’re on the cusp of being able to create truly unbelievable experiences for our customers through next-generation imagery, videos, 3-D, and virtual reality—or, what I like to call experiential marketing. And it’s not as far away as you might think. This week, I want to encourage you to think about all the ways in which experiential marketing will change the world as we know it. As consultants and entrepreneurs, it’s easy...

In my work with clients, research and my observation, I’ve noticed a lot of bad advice and rhetoric leading to misinformation and the creation of cyber myths. Let me shatter them once and for all: Myth: The web is a safe place. Debunk: Cyber attacks have been on the increase and with it a growing community of evil doers out to cheat you out of your wealth or steal your identity. Partner with a trusted expert, who provides you with...

After coaching one of my clients on the creation of powerful content this morning she concluded by saying that she needs to think about what content to create next. I asked her to share with me some of the items on her calendar for this week. “Extremely busy few days” she said. I asked her, of each appointment on her calendar that week, what is their most critical challenge. Without skipping a beat, she quickly shared a list of their...

During a lunch meeting I just had with my client, he shared with me his great frustration with several prospective clients not returning his calls or emails. What may have seemed to be a “hot” prospect at the time, has gone beyond cold and probably into frozen territory. So what may have caused a prospective client to go silent? I believe there are seven key reasons to consider: They are no longer interested in your offerings or have decided on...

I was recently asked by one of my mentoring clients what are my success rituals. As I reflected on the question I’ve come to realize that repetitive behaviors performed over time often become a habit. That habit, if positively channeled, can then evolve into a ritual that would impact the quality of our life and success. It became apparent to me that when I am in control of my mornings, I am then able to set the productive and enjoyable...

Archimedes once said: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” With the right support and some smart leverage, we’re all capable of moving the world—both in our personal lives and our businesses. But I’ve come to realize that we also have an obligation to become that “lever” for our clients, propelling them to new heights of personal and professional growth. Supporting clients isn’t just about delivering your...

Earlier today, I was reflecting on a powerful concept that has greatly influenced my life and business over the years: Transformation. Every day, I strive to bring transformation to my clients, enabling them to improve their businesses, change their lives, and ultimately reach their dreams. I also constantly think about my own transformations: How I can transform the world around me for the better, and how I can transform myself and my business to keep on the cutting-edge of thought...

What’s your reaction to binary questions? The sort of questions that demand a yes or no answer. I confess that I’ve used them and recommended their use in the past but have recently changed my mind. Binary questions often feel like a trap, they suggest a too good to be true potential outcome and represent the kind of questions that patronize our intelligence. Here are a few examples: Is there a genius inside of you? Are you suffering from the...