Raising the Barr Weekly Memo: Issue 344 Why Invest in Your Web Presence? Raising the Barr Weekly Memo: Issue 344

Should you invest or keep investing in your web presence? Obviously, I am somewhat biased since this is the essence of my business. I have developed 17 reasons why you should consider doing so. Here they are: Transform appearance. It gives you the opportunity to recreate and innovate the way you look, the way you are perceived and your overall virtual presentation. It becomes your 24×7 representative. Rebrand messaging. What are your positioning statement and the stories you are telling?...

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Raising the Barr Weekly Memo: Issue 342 Achieving Powerful Web Presence Raising the Barr Weekly Memo: Issue 342

In my article Is It Time to Upgrade Your Web Presence? I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. I realize though that to achieve a powerful web presence requires a bit more involvement and articulation. I’ve decided to break it down into 11 key foundations that are the building blocks to your successful and powerful web presence: Buyer: How well do you know your buyers and their preferences? Not only do I...

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Raising the Barr Weekly Memo: Issue 323 Growing Your Business and Your Revenues Raising the Barr Weekly Memo: Issue 323

Whether you are a solopreneur or a large business, I believe there are seven crucial steps to growing your business and your revenues. I outlined these steps a few years ago in my “7 Steps to 7 Figures” article. Here are the seven steps: Get Referrals Establish Relationships Publish Prolifically Create Offerings Deliver Results Take Action Have Courage To review my detailed explanation, please reference the above URL. Since a picture often speaks a thousand words, I decided to create...

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Raising the Barr Weekly Memo: Issue 321 What’s Your Next One Thing? Raising the Barr Weekly Memo: Issue 321

A few years ago, I wrote about The One Thing I must do to make sure all my competing priorities are addressed. Here are the top 10 I narrowed down back then which I true now as well: Take more risks. By that I mean prudent risk. Delegate all that’s possible. This frees up my time and energy to focus on the most important to achieve my goals and desired results. Increase discipline. Yes, there are still areas in my...

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Raising the Barr Weekly Memo: Issue 319 How Impactful is Your Web Copy? Raising the Barr Weekly Memo: Issue 319

Ever wonder what are the components of effective web copy? This is one of the challenges many of my clients face and one of the questions I am asked quite often. Five years ago, when writing the article “How Effective Is Your Web Copy?” I described the framework and have added one more component: Case study format – Start with the challenge, then the solution and then the results. Powerful titles – Increase interest and grab immediate attention. Examples –...

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Raising the Barr Weekly Memo: Issue 315 Web Presence Critical Path Raising the Barr Weekly Memo: Issue 315

When starting new clients’ projects, I am often asked to describe the process from start to completion. I use the visual and this process, when we first launch a new web presence project. I review the steps necessary to take the project for beginning to successful completion. I found that using this visual saves me the time of explaining it verbally. I encourage you to also consider doing something similar with your clients when launching new projects. Here is our...

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Raising the Barr Weekly Memo: Issue 313 Internet Monetization Raising the Barr Weekly Memo: Issue 313

How does one leverage the Internet to monetize their business and increase their revenue? It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. For example, one of the brands I have created is: Creating Digital Global Empires® which is also a registered...

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Raising the Barr Weekly Memo: Issue 310 Creating High Instant Credibility Raising the Barr Weekly Memo: Issue 310

Ever wonder how credibility is quickly gained and achieved when visitors arrive to your site? There are five critical components to attain such credibility. Here they are: Clients’ List: This is the page on your site that lists your clients by name and potentially also shows their logo or photo. The more clients listed the higher the credibility gained. Imagine visiting a page that only lists a few clients vs. one that shows hundreds of them. It should be obvious...

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Raising the Barr Weekly Memo: Issue 308 Dominating the Web Raising the Barr Weekly Memo: Issue 308

Creating a powerful web presence is like putting together a complete jigsaw puzzle in just the right way. It’s not easy, but the end result is impressive and remarkable. Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. Understanding how these six components fit together is critical to dominating the web. If you neglect one puzzle piece, the whole picture falls apart. So how do...

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Raising the Barr Weekly Memo: Issue 306 Attributes of Million Dollar Producers Raising the Barr Weekly Memo: Issue 306

One of the questions I hear quite often is to identify the attributes of million-dollar producers. Here are the top 6 attributes I have observed: Build contacts: The ability to create and build a list of powerful contacts that consist of existing and potential clients, influencers, partners and journalists. The key is to consistently build and nurture this list to achieve great trust and a powerful brand. Market effectively: I often refer to them as marketing machines, which means, they...

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