Have You SMACKED Your Clients Lately? Redux Raising the Barr Weekly Memo: Issue 349

As most of you know, I believe that a powerful image speaks a thousand words. I therefore love creating transformation visuals® to communicate such messages.

I wrote the article Have You SMACKED Your Clients Lately? Back in 2012 to help our clients create more powerful podcasts. I communicated these concepts through the acronym SMACKED. Here is what it stands for:

Smile while you talk, which will make the podcasts fun and demonstrate that you are enjoying it as well. If you are having fun, there is a good chance your audience will.

Mobilize your listener to take action after the podcast, which will increase the chances of their success, which will entice them to want to come back and use you.

Assist your listener by providing powerful tips, ideas and best practices from your proven track record of success.

Converse with the listener in a way that makes it come across as a conversation and not an academic speech or script reading.

Knowledgeably demonstrate your competence to position yourself as an expert and a thought leader.

Enthusiastically speak your words to engage the listener and keep them excited.

Decisively deliver your message to create short powerful messages that generate powerful and definite results.

I had my team create the accompanied visual, so you may have it easily available when creating your next podcast and taking it to the next level.

Go “SMACK” your listeners and hear your channel soar.

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