New Site – www.DiResta.com

Sep72012

Each site we launch is a time for celebration of the hard work of all involved, rewarding the creativity, the content creation and business and Internet strategy and the business outcome and results. It’s time to announce this outstanding site for Diane DiResta, Founder of DiResta Communications Inc., who helps leaders communicate to impact others. Click on our portfolio page collection to view other sites and strategies we have created.

Contrarian Provocative Thinking

Sep62012

Rather than stating the obvious and sounding like most others, why not reverse ordinary logic to think differently while provoking your clients to push the envelope. So for example: Thinking strategically rather than tactically. Rather than focus on social media, start thinking about building your own communities. Rather than thinking of writing articles, I suggest you expand your body of work through publishing, while getting quoted and noticed. Stop thinking about creating your web site and instead focus on creating...

Are You Transforming Your Input Into Output?

Sep52012

I am here in New York at Alan Weiss’s Society for the Advancement of Consulting meeting. While attending meetings, workshops or events where new ideas and intellectual property are being shared, I see most (self included) take copious notes. One concept that has been effective for me for years is listen carefully and letting the ideas I am hearing springboard new ideas and concepts for me to implement, explore, innovate and execute. During our meeting today I have picked up...

Time to Spy and Perhaps Even Get Smarter

Sep42012

I am a huge fan and have recommended Google Alerts for years. However, I think most are not using the full power potential built into this Internet tool. This free tool enables you to get emails notifications (alerts) anytime Google find results for the items you are interested in. If used correctly, this tool enables you to get notified when anyone on the web mentions the names, company names, brands, products, services and stories about: You Clients Colleagues Partners Competitors Thought...

Does One Bad Apple Spoil The Whole Bunch?

Sep32012

As a long time Apple devotee, I felt it was time to upgrade my laptop to the latest and greatest. So there I was yesterday on my way to the local Apple store to pick up my new, shiny retina display MacBook Pro. Excited, I drove back home as fast as I could to get this new baby setup and ready to rock-and-roll. Quickly, I started the setup process but something seemed odd. I could’t seem to get used to...

My Son Made Me Proud

Sep22012

I realize that this thread “shouts” monetary focus and success. But let me share the following with you: While taking my wife and son out for a drive, to enjoy the beautiful weather and the new Maserati, I stopped at our favorite sushi bar for our pick up order. My wife told me later that while I walked into the restaurant my son said to her: “He deserves this car. He is truly self-made.” I then reflected that 34 years...

It’s Not a Sales Problem You Have But a Marketing Problem!

Sep12012

I often hear people share with me that their business is not doing well, revenues are down and the prospect of new clients or projects is quite limited or nonexistent. What commonly then surfaces is not that they have a sales problem but a serious marketing problem. Actually a lack of an effective marketing plan is more like it. So next time you are worrying about revenues and cash flow, I’d suggest you look at your marketing plan and in...

See Me, Feel Me, Touch Me, Heal Me

Aug312012

I could hear the excitement in her voice when Debbie, one of my clients, called yesterday and said: “You are not going to believe this Chad! Your provocative questions and your coaching helped me deliver a fantastic speech that immediately led buyers to contact me, not to mention the remarkable new content available now on my site. Thank You!” “This is exactly the kind of call I love to receive. May I ask a favor of you?” “Of course,” she...

Success is Hard Work

Aug302012

Although there may be some rare exceptions, I’ve yet to meet anyone who has achieved success without working hard to earn it. Unfortunately, I often meet individuals with the desire to become successful yet when I inquire about their routine activities, it is obvious what they do wrong. They: Surf the net way too long Get involved in too many activities on the various social media platforms Are distracted often with emails, phone calls and unnecessary tasks Have no focus...

Ready to Sharpen Your Mind?

Aug292012

In my blog post from several days ago How Sharp Are You? I asked you to think about your ability to quickly respond to key questions in your area of expertise. I am enamored by how many I talk with are unable to answer such questions. So now comes my pragmatic advice which I have personally implemented in my business and with many of my clients. Whenever I have the opportunity (quiet time, driving, flying, during my walks), I often...