May this year be a year of good health, happiness, peace and prosperity to us all. With the lovely music to the Shehecheyanu sung by my wife, Laurel, at the Cantor’s concert.
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When recording podcasts here are some of my favorite openings: I am often times being asked…. Ever wonder…. Imagine…. Did you know that…. I was talking with a client of mine when she said…. Here is what I want you to do…. Let me now list the 7 top steps to success…. 82% of CRM solutions fail prior to…. My question for you: What are some of your favorite openings? Please leave your comment here. © Chad Barr 2012. All rights...
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I acknowledge that marketing and sales activities are noble causes and are critical to attract potential buyers, provide them with value to help them grow, and have them become your clients. However, unless you connect and meet with your buyers, whether in person or on the web, the potential that you will be able to add them as new clients is significantly diminished. That is why I came up with the acronym of MTB or Meet The Buyer, to keep you...
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Are you suffering from writer’s block or a temporary brain freeze? Many I talk with admit to me that writing and publishing is challenging for them at times. This manifests itself not only when people feel they have nothing to say, but even when they do, their well runs dry. I have written before on how to develop new ideas but today I would like to quickly demonstrate how easy it is to come up with further interesting topics to...
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Let me share with you what my most successful clients do regarding their content. Their content: Is created often and prolifically. Gets noticed by others engages them. Is shared by others with their connections. Is provocative, which means that it forces the recipient to think, agree or disagree. Mobilizes the recipient to take action toward their success. Manifests itself in a variety of formats: Articles, podcasts. images, videos, process visuals, audio books, ebooks, booklets, books, teleseminars, workshops and so on....
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I am delighted to announce the launch of the Client Leadership site, which is all about creating clients for life. It is supported by remarkable video content from some of the top global thought leaders. This site was founded by my dear client, Andrew Sobel, strategized by Andrew and me and created by our team. Click on our portfolio page collection to view other sites and strategies we have created.
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Here are some of the questions I am pondering. Why: Do SEO spammers resort to spam solicitation emails rather than using their energy to attract clients with effective SEO techniques? Do most focus on tactics rather than identify their strategy first and then execute? Are so many wasting their time on various social media platforms rather than develop their own content and various offerings? Do entrepreneurs say they will do it but they don’t? Do most claim that their best...
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Several months ago I booked a session with Apple’s One to One training service to get some of my Mac iMovie questions answered. To my surprise, the Apple store’s so-called “expert” who was assigned to work with me, knew less about the product than I did and kept suggesting that I consider purchasing Final Cut Pro instead. I asked for the store manager who then assigned another expert to work with me. This one also suggested that I purchase Final...
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If you’d like to become more successful, then simply hang out with other successful people and those who are more successful than you. Where do you find them you ask? Ask your contacts Attend events they are attending Attend events they are presenting in Read their books and web content and drop them a line Touch them with value Find the ones you want to connect with and then search for mutual connection that would introduce you Join communities they...
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I come across too many sites and blogs that are usually very text heavy. Here are my thoughts on this: Different buyers have different content consumption preferences. Even one unique buyer may have different preferences at different times. Personally, there are times I like to read, other times I like to listen (especially in my car, during air travel or my walks) and other times I like to watch videos and process visuals (diagrams) and such. Podcasts and videos, from...
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