Search Results for: repurpose

The Canvas of Innovation Raising the Barr Weekly Memo: Issue 551

Years ago, after the construction of our home, we looked at the vast 1400 sq. foot basement—a blank canvas, a space filled with potential. Our vision guided us to divide it into a playroom for family fun, and a workout room for better health. With the delivery of the pool table, treadmill, bike, and weight machines, our basement became the entertainment center and a nucleus for togetherness.  As the winds of change began to blow and my business morphed into...

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Lessons Learned from Publishing 500 Newsletters! Raising the Barr Weekly Memo: Issue 500

Back on January 9, 2013, almost 10 years ago, I started publishing my first Raising the Barr® newsletter. I committed to publish succinct articles on a weekly basis that would help my clients improve their web presence (strategy, content, and marketing) and their lives. I am proud to announce that today’s newsletter is number 500! So, what are my insights from 500 newsletters being published? Here are my top 25 lessons learned: Sit down, open a blank word document, and...

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Are You Content With Your Content – Redux Raising the Barr Weekly Memo: Issue 493

Last week, in my “10 Ways to Improve Your Content Creation Labor Intensity” I suggested that you should repurpose your older content and by doing so you will also bring it back to life. Better yet, enrich it by adding newer relevant points and context. In the spirit of following my own recommendations, I dug through my older content and found a great and relevant article that I published back in January 2013. “Are You Content With Your Content?” was...

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10 Ways to Improve Your Content Creation Labor Intensity Raising the Barr Weekly Memo: Issue 492

Creating authoritative content can be time consuming and require our energy, focus and creativity. Although I believe that content creation must come from a place of love, dedication, service, while genuinely caring to provide value for our audience, there are still ways we can reduce our labor intensity. I would like to suggest 10 such ways: Invite guest contributors to publish their content on your site as long as it provides value to your audience. Repurpose your older content and...

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What’s Your Topic This Week? Raising the Barr Weekly Memo: Issue 485

A while back I created the infographic to answer the question of Where Do Ideas Come From? Hopefully this visual stimulates your mind to identify the proper resources to help you gain new ideas. In today’s article I would like to explore and share some of the most prevalent ways of identifying new topics to help you with your content creation.  Here are several topic ideas: Life and business lessons learned from your business, your clients or family members What...

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8 Marketing Insights for Your Growth Raising the Barr Weekly Memo: Issue 464

It’s most likely your mindset that prevents you from reaching new people, creating new products, and reaching new heights. Ask your clients what more offerings would they like to see from you. Their input will become the goldmine to shape your future direction and impact the products and services you create. What type of clients are you serving and focusing on? How about focusing on the ones that listen to you and genuinely want to improve their lives and businesses....

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25 Reasons to Use Social Media Raising the Barr Weekly Memo: Issue 440

Over the years, the various social media platforms have become a huge influencing factor in the way we communicate online, conduct our business and engage with potentially billions of people. I am personally active on Facebook, LinkedIn, Twitter, Instagram, YouTube and Clubhouse. In my article Addicted to What? I raised some concern regarding these social media platforms but there are of course benefits to using them as well. Here are the top 25 reasons why you ought to use social...

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16 Best Practices for a Successful Email Marketing Strategy Raising the Barr Weekly Memo: Issue 398

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing.  Here is what has worked for me: A genuine commitment to myself to be consistent and never miss an issue. It’s the realization that it is one of my key vehicles to stay in touch with my newsletter subscribers.  I published my newsletters on Wednesdays and I usually write it the day or two prior to...

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What Say You? Raising the Barr Weekly Memo: Issue 337

Since 2013, I’ve written my newsletter consistently, each Wednesday, which makes this issue #337. Over the years, I have created a large database of topic ideas for me to write about, yet before resorting to scanning my database for ideas, I prefer to reflect on the prior week and decide whether I can come up with an idea that is fresh, provocative and especially one that was shared or asked about by one of my clients. Earlier today, during a...

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