Where Does Site Traffic Come From?

Traffic to your site comes from many sources such as when your visitor: Enters your site address (URL) into their browser when looking at your business card. Enters the web page address (URL) that was shared with them (through other marketing efforts) into their browser. Enters your site address into their browser when receiving your company’s paperwork such as invoice, purchase order, check. Clicks on your email signature links. Reads your newsletter and clicks on one of the links. Views...

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Is Your Web Site Set for Success?

In a recent presentation I delivered in Rhode Island I was asked what are the components I consider when reviewing the effectiveness of web sites for my clients and prospective clients. Here is the list I have quickly come up with: Does the site clearly incorporates the three elements of web success which are: world-class design, remarkable content that supports an effective strategy and tactics? Remember my philosophy: “Strategy first, technology second!” Is there a strong list of clients you’ve...

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Old Spammer in Town – Et tu, Jim Cramer?

A while back I wanted to check out the newsletter of Jim Cramer of TheStreet.com and the Mad Money TV show on CNBC. Big mistake! I can’t get off his newsletter. I have attempted to unsubscribe by opting-out numerous times as I also emailed his organization directly but no response and to no avail. You must be asking by now: “Chad, why are you not setting up a filter to remove his email into the trash folder?” Well … I...

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Chad Barr Interviews David Meerman Scott

This is a great podcast interview I just did with David Meerman Scott, author of The New Rules of Marketing & PR and World Wide Rave among other books. In this interview we discussed: Viral marketing and thought leadership strategies, the new / old rules of marketing, best practices for consultants, where do ideas come from, how to best leverage social media and much more.

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Your Recipe to Internet Marketing Success

I view the web as an important component of your overall marketing effort and driving interest to your organization. Seldom, would your Internet effort alone drive the proper interest and success to your organization. However, combined with the following list below and you are looking at the recipe to success: Speaking – Is one of the best ways to deliver value to your audience and engage with your presentation. It is especially effective if you leverage your web content during...

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Leveraging Social Media in Your Busines – Should You?

I have recently received the catalog from Johnston & Murphy which does have some nice selections I must admit. What also caught my attention was actually the back cover which I scanned below. Notice how they promote their page on facebook with the enticement of finding exclusive offers and news. Are you leveraging the various aspects of social media such as facebook, LinkedIn, Twitter and others to communicate with your clients?  You should. Are you providing exclusive offers and news...

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Social Media Definition

Here is Chad’s definition of social media: The connection of people online to explore mutual interests, share ideas, wisdom and expertise, build relationships, have fun, provide and solicit answers to questions and conduct business.

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Leveraging Testimonials

Below is a recent testimonial I have received from Libby Wagner, President of Libby Wagner & Associates. “Don’t think for a minute that having a great, value-laden website is a nice-to-have business tool but doesn’t really impact your business results or revenues. My website has increased my brand and credibility, created opportunities for new business, including a six-figure contract and two keynotes just in the past 6 months! Potential clients are calling with their buying decision already made!” This testimonial...

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Nurture and Grow Your Audience (Database)

You’ve built a great looking web site (well, let’s start with that assumption) and announced it to the world. Yet, several months later you are starting to get desperate as the phones are not ringing, no emails inquiries are coming in and no products are being ordered from your site. You are probably wondering what went wrong and what are the most effective ways of changing this. Well, here are some points to consider before you pull the trigger: There...

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Any Products Available On Your Site?

It is quite obvious that one of the keys to the business success of many, is their ability to offer valuable products on their web sites. When I demonstrate, review and discuss this with my clients it is quite common to hear them share with me their aspiration to create such products to promote on their own web sites. The unfortunate thing is that such aspiration is often associated with an immense sense of frustration and the rudimentary challenge of...

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