Is It Time for a Facelift or a Surgery?

A question was asked today on an online forum I’ve implemented and help moderate. Here is the question: “I’m doing a redesign of my site based on comments gleaned from an earlier post. (thank you to all). A point was made that too much is buried and buyers are not compelled to dig any further. My worry is having the home page crowded with too much info. I don’t want the buyer to work too hard. As if this isn’t...

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The Writing Behind The Writing On The Wall

Earlier this year I visited Alan Weiss to discuss several projects we are working on and to also leverage the opportunity to tape quite a few video segments for Alan’s site. It just so happened that I landed on the day he was scheduled to tape the next five segments of the Writing On The Wall (WOTW) series. Since I am always looking for interesting and valuable content, I pulled out my video camera and taped the “behind the scenes”...

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Success Blueprint

I am constantly intrigued by what generates success for entrepreneurs so I may coach and apply this blueprint for my clients. During a fabulous dinner with Alan Weiss this past Wednesday evening at The Spiced Pear in Newport, Rhode Island and over an amazing 2001 Chateau Margaux, we discussed some of the components of such success: Internalized Knowledge and experience. Intellectual fire power which is gained through additional learning, reading and experience. Innovative and creative ideas. Mental discipline to get...

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3 Key Elements to Web Site Success

Upon review of probably thousands of web sites over the years, I have come to the conclusion that in order for your organization to be successful on the Internet, 3 key elements must be accomplished to generate such success: Design: Your site ought to be professionally designed, attractive and engaging and be easy to navigate in order to quickly gain the visitors’ attention and interest. Good use of images is important as well as the use of action shots of...

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How Secure Is Your Site? A horror Story.

Last Thursday I received an urgent email and a voice mail from a consultant and speaker, who is also a colleague of mine whose identity I will keep anonymous who is not my client and is not hosted on our server. She reported to me that her web site was infected (see slide below) which presents a serious risk to all visitors arriving to her site. Upon further investigation, not only did we find out that her own site contains...

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What’s Your Website Saying About You?

The power of the internet is that it is ubiquitous – which can be a good thing if you are maximizing what your website says about you and your business. Does yours reflect Walking your Talk and Talking your Walk? Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. Most cringe and avoid any eye contact with me. You can almost read them silently say: “please, not my site.” In fact, that...

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How to Develop Profitable Ideas for the Web

To develop fresh ideas I would recommend the following: 1. Read the Wall Street Journal, Business Week and such publications and pay attention to what is reported and discussed both in print, online blogs and online forums. 2. Read books on the topic of innovation, Internet marketing and such 3. Attend workshops / seminars 4. Follow blogs of successful thought leaders 5. Meet smart and interesting people, ask questions and start a dialog 6. Create or join a mastermind group...

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How to Market Your Online Forum (Community)

Unless you have good, interesting and valuable starting content on your forum why would anyone spend time there or consider joining? They are not going to. I would suggest you create a repository of intellectual property (IP) that is available to forum members only and is uniquely position with how-to information. Market to all of your current and previous clients, prospects and anyone you know and share with them the exciting new place / community you have created (after you...

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What Is Your Blog Good For?

So what is your blog good for? Here are some ideas: It … Enables you to publish your knowledge and wisdom for others to benefit from. Allows you to promote and refer to it on your web site and newsletter and reference interesting threads. Makes it easy for your visitors to subscribe so they may automatically receive your posts via RSS feed. Gives you the flexibility to react to other blogs, news, current events and interesting posts. Lets you promote...

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How To Market Your Blog – The Basics

Early this week I submitted a proposal (among several others) to a prospect interested in our web site development. Shortly after I sent the proposal the prospect emailed me and asked me to further articulate what I mean in the proposal by suggesting to incorporate strong call-to-action techniques on all site pages. I thanked the prospect and suggested the answer is clearly articulated in a previous post on my blog: “what’s your call to action” and I then suggested they...

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