10 More Reasons to Repurpose Your Content Raising the Barr Weekly Memo: Issue 427

I was getting ready to write my next newsletter on the topic of why it is important for us to repurpose our content. I decided to first do a quick search on my own blog as I discovered the article 10 Reasons to Repurpose Your Content (which I just repurposed 😂) written last year. So, in the spirit of challenging myself to improve on what I previously wrote and stay true to the concept of repurposing content, here are my...

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10 Reasons to Repurpose Your Content Raising the Barr Weekly Memo: Issue 389

One of the hidden secrets of effectively leveraging our content is by repurposing or recycling it. There are significant benefits to doing so. Here are the top 10 reasons: Reduce your labor intensity. Bring up your valuable past insights that may have been missed by others and provide them with value. And by the way, I just repurposed one of my older podcasts. Remind yourself of content and ideas previously created to further stimulate your thinking and ideas for new...

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It’s Time to Repurpose Your Content

Do visitors read your old blog post? What should you do about it? Listen to this podcast and to Chad discussing these ideas by clicking the play arrow button below: © Chad Barr 2012. All rights reserved

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Repurpose and Improve Your Published Content

A couple of minutes ago I decided to quickly research the web and see what people are publishing about growing an email distribution list. I launched my browser and googled: “How to grow your distribution list” and to my pleasant surprise I noticed that the second result listed at the top of the Google page was one of my own blog posts: “How to Grow Your Email Distribution List” which I wrote back in March of 2007 and is still...

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Unlock the Hidden Power Inside Every Video You Create Raising the Barr Weekly Memo: Issue 636

If content is king, then repurposing is the crown jewel. Most of us invest valuable time and energy into creating videos, podcasts, articles, and posts. We craft our content carefully and distribute it across our favorite social media platforms. But what if I told you that your videos hold more value than you’re currently tapping into? Think of your video content like a single spark. Left alone, it’s one moment of light. But when you repurpose it strategically, that spark...

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The Knowledge Edge: Using AI to Outpace Your Competition Raising the Barr Weekly Memo: Issue 627

In the digital age, time is one of our most valuable resources. We live in a world overflowing with content, and as professionals, staying informed often means sifting through hours of videos, articles, and discussions to extract meaningful insights. Enter Glasp.co: a remarkable tool that allows users to collect, organize, and share ideas from the web by highlighting text from websites, PDFs, and even YouTube videos. Whether you need to summarize content, capture key points, or create organized notes, Glasp.co...

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Content as Art: The Power of Replay and Rediscovery Raising the Barr Weekly Memo: Issue 617

Imagine a musician creating a song only to play it once. Absurd, right? Great art—whether music, painting, or poetry—is meant to be revisited. Each encounter reveals new layers, deepening our appreciation and connection. Our content deserves the same treatment. Like art, it should be replayed, resurfaced, and repurposed to resonate repeatedly with our audience. Building Familiarity and ConnectionJust as replaying a favorite song strengthens our connection to it, resurfacing our content reinforces our message with our audience. Familiar content builds...

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The Art of Content Repurposing: Work Smarter, Not Harder Raising the Barr Weekly Memo: Issue 605

How can you breathe new life into a single piece of content, extend its impact, and make the most of it across various channels? As you work on your next content creation, consider the following strategies to maximize its reach and effectiveness. Record a video: Create an engaging video on a relevant topic, setting the stage for further content repurposing. Post on YouTube and blog: Upload to YouTube for visibility, then embed on your blog to boost SEO and traffic....

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Revitalize Your Content: The Power of Innovation and Repurposing Raising the Barr Weekly Memo: Issue 596

Reflecting on an article I wrote over 11 years ago, “Are You Content With Your Content?“, the essence remains relevant today. However, in the dynamic world of business and digital communication, it is crucial to continually generate fresh content and repurpose older material. Here are some compelling reasons why this practice is vital: Stay Relevant and Engaging: The digital landscape evolves rapidly. What was relevant a decade ago may no longer resonate with your audience today. New content keeps your...

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The Canvas of Innovation Raising the Barr Weekly Memo: Issue 551

Years ago, after the construction of our home, we looked at the vast 1400 sq. foot basement—a blank canvas, a space filled with potential. Our vision guided us to divide it into a playroom for family fun, and a workout room for better health. With the delivery of the pool table, treadmill, bike, and weight machines, our basement became the entertainment center and a nucleus for togetherness.  As the winds of change began to blow and my business morphed into...

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