Raising the Barr Weekly Memo: Issue No. 41 Components of Remarkable Content Raising the Barr Weekly Memo: Issue No. 41

Oct162013

This week’s reflection point: When you consume content such as an article, a video, an audio podcast or an eBook, what seems to grab your attention? Well, I am glad you ask. Let me share with you my top 10 key components to consider when creating remarkable content: Make it conversational, which then reveals your true voice, makes you unique and your content easier to consume. Incorporate provocative and contrarian thinking to challenge basic premises. Get audience to say: “I...

Things I’ve Realized or Learned Recently

Oct152013

You can get great last minute seats to any show you desire to see on Broadway. All you need to do is find a good concierge and be willing to pay the price. “Where are you from?” usually start great conversations with the cab drivers in New York city. The other is: “Would you share a great story that took place in your cab that you rarely share?” When you ask the wrong question the answer does not matter and it’s irrelevant....

Raising the Barr Weekly Memo: Issue No. 40 What Do You See? Raising the Barr Weekly Memo: Issue No. 40

Oct92013

I am at the Palace Hotel in New York City overlooking the magnificent architecture of mirrored buildings, cathedral spires and cement and stone edifices. Within the narrow streets, at least from my vantage point up high, the yellow cabs and cars wind out of the chaos into a stringy procession of order. With a careful eye I can see details; rooftop gardens, flags billowing in the wind and even dog walkers amidst the giant looming structures that seem to take...

Raising the Barr Weekly Memo: Issue No. 39 Inbox Zero Raising the Barr Weekly Memo: Issue No. 39

Oct22013

This week’s reflection point: We just received an urgent call from one of our clients concerned that her email is having a meltdown and is reloading and resending her 65,000 emails from her own archives. Although our team was able to resolve the issue rather quickly, I couldn’t help but wonder why would anyone maintain an archive of such a huge amount of emails. As a matter of fact, why not reduce our inbox down to zero? Hence the term...

Raising the Barr Weekly Memo: Issue No. 38 Too Much Information Raising the Barr Weekly Memo: Issue No. 38

Sep252013

This week’s reflection point: How often do you talk with individuals who seem to be in love with the sound of their own voice? They find it beneficial to share every fact known to them as they drone on and admire their own ideas. I love the use of the acronym TMI or Too Much Information. Unfortunately, it is often the recipient that suffers the consequences since the tendency to share too much information creates confusion, boredom, lack of focus...

Raising the Barr Weekly Memo: Issue No. 37 Crossed Signals and Near Misses Raising the Barr Weekly Memo: Issue No. 37

Sep182013

This week’s reflection point: This past Monday, my wife and I were traveling to Charleston from Orlando. We had a connection through Charlotte. The first leg of our journey began with a huge delay out of Orlando which was concerning since we knew we had only one hour between flights. As soon as we landed I checked my flight tracking which showed a one-hour delay for the second flight. Or so I thought. I had misread the flight info, and...

Chad Barr Interviewed by Dr. Vicki Rackner Redux

Sep172013

Raising the Barr Weekly Memo: Issue No. 36 Extending Your Virtual Presence Raising the Barr Weekly Memo: Issue No. 36

Sep112013

This week’s reflection point: I just wrapped up enabling the technology to conduct a very successful live streaming event, In the Buyers Office, with Alan Weiss and Suzanne Bates. I’ve been a huge fan of this technology, while preaching its strategy for quite some time. Simply stated, this technology allows you to deliver live workshops and events over the Internet to as large an audience as you could attract. I’d also suggest that you record the event and make it...

My Poor Spelling

Sep102013

My close friends know that I often have the tendency to misspell the word voilà and instead use the word Viola. So here is my new license plate, courtesy of my good friend Phil Symchych.

Raising the Barr Weekly Memo: Issue No. 35 Amazing Content Raising the Barr Weekly Memo: Issue No. 35

Sep42013

This week’s reflection point: I’ve been known to use the phrase “amazing content” when referring to the kind of content we all need to create. Many of my clients ask me to further articulate what I mean by this phrase. So here we go. Amazing content: Intrigues the recipient to want to read, listen or watch. Is delivered with passion, enthusiasm and excitement. Causes the recipient to say: “I never thought of it this way” or “I never knew that.”...