Extending Your Virtual Presence Raising the Barr Weekly Memo: Issue No. 36

This week’s reflection point: I just wrapped up enabling the technology to conduct a very successful live streaming event, In the Buyers Office, with Alan Weiss and Suzanne Bates.

I’ve been a huge fan of this technology, while preaching its strategy for quite some time. Simply stated, this technology allows you to deliver live workshops and events over the Internet to as large an audience as you could attract. I’d also suggest that you record the event and make it available for later purchase as a product.

So for those of you reading this, here are the reasons why you should consider embracing live streaming technology in your business.

Live streaming enables you to:

  • Easily deliver your value from anywhere in the world and especially from your back yard or even your living room. Consequently, it allows your global audience to attend leisurely wherever they are.
  • Significantly reduce your labor intensity and minimize or eliminate your travel. Similarly, it lets your audience reduce their travel expense or inability to get to your events.
  • Increase your global reach and the quantity of valuable events and experiences you provide.
  • Interact with your audience in real-time.
  • Accelerate the speed of coming up with ideas and quickly launching them as offerings.
  • Grow your passive income.
  • Leverage technologies to improve and simplify your business.

The one down side is that you aren’t able to see your audience in real time. But then again, that may not be a down side. Just kidding of course.

This week’s tip: Instead of scheduling your next live workshop, why not live stream it? And if you are still unsure, call me, let’s talk.

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© Chad Barr 2013. All Rights Reserved.

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