Chad’s Blog
Pragmatic Technologies for Life and Business Success®
One of the key attributes of the most successful global thought leaders is the fact that they are prolific publishers of remarkable content and they do so provocatively, consistently in a large variety of media formats and online platforms. In other words, they leverage content marketing brilliantly and become game changers in their respected industries.
Yet many make serious mistakes when creating their content marketing. Below are the top 21 mistakes I see entrepreneurs and organizations make:
- Not repurposing your content
- Not being consistent
- Not providing unique insights and exceptional value
- Not properly identifying your audience, their wants and needs
- Not receiving feedback from your audience
- Not targeting humans as well as search engines
- Not leveraging applicable social media platforms
- Not incorporating social proof in the form of testimonials, case studies and media references
- Not being succinct
- Not mobilizing them to take action
- Not making offers
- Not responding to inquiries
- Not understanding what content marketing really is
- Not being focused
- Not leveraging your network and vast potential connections
- Not having the patience for long-term success
- Not using examples and sharing stories
- Not marketing effectively
- Not developing a thick skin and not ignoring the web trolls and the vindictive individuals
- Not investing in becoming a great content publisher
- Not evolving over time
This newsletter is meant to encourage you to Raise the Barr® and start taking action now! Let’s go!
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