How ’bout Them Apples?

Sep102012

Several months ago I booked a session with Apple’s One to One training service to get some of my Mac iMovie questions answered. To my surprise, the Apple store’s so-called “expert” who was assigned to work with me, knew less about the product than I did and kept suggesting that I consider purchasing Final Cut Pro instead. I asked for the store manager who then assigned another expert to work with me. This one also suggested that I purchase Final...

Who Do You Hang Out With?

Sep92012

If you’d like to become more successful, then simply hang out with other successful people and those who are more successful than you. Where do you find them you ask? Ask your contacts Attend events they are attending Attend events they are presenting in Read their books and web content and drop them a line Touch them with value Find the ones you want to connect with and then search for mutual connection that would introduce you Join communities they...

Why Publish a Variety of Media Options?

Sep82012

I come across too many sites and blogs that are usually very text heavy. Here are my thoughts on this: Different buyers have different content consumption preferences. Even one unique buyer may have different preferences at different times. Personally, there are times I like to read, other times I like to listen (especially in my car, during air travel or my walks) and other times I like to watch videos and process visuals (diagrams) and such. Podcasts and videos, from...

New Site – www.DiResta.com

Sep72012

Each site we launch is a time for celebration of the hard work of all involved, rewarding the creativity, the content creation and business and Internet strategy and the business outcome and results. It’s time to announce this outstanding site for Diane DiResta, Founder of DiResta Communications Inc., who helps leaders communicate to impact others. Click on our portfolio page collection to view other sites and strategies we have created.

Contrarian Provocative Thinking

Sep62012

Rather than stating the obvious and sounding like most others, why not reverse ordinary logic to think differently while provoking your clients to push the envelope. So for example: Thinking strategically rather than tactically. Rather than focus on social media, start thinking about building your own communities. Rather than thinking of writing articles, I suggest you expand your body of work through publishing, while getting quoted and noticed. Stop thinking about creating your web site and instead focus on creating...

Are You Transforming Your Input Into Output?

Sep52012

I am here in New York at Alan Weiss’s Society for the Advancement of Consulting meeting. While attending meetings, workshops or events where new ideas and intellectual property are being shared, I see most (self included) take copious notes. One concept that has been effective for me for years is listen carefully and letting the ideas I am hearing springboard new ideas and concepts for me to implement, explore, innovate and execute. During our meeting today I have picked up...

Time to Spy and Perhaps Even Get Smarter

Sep42012

I am a huge fan and have recommended Google Alerts for years. However, I think most are not using the full power potential built into this Internet tool. This free tool enables you to get emails notifications (alerts) anytime Google find results for the items you are interested in. If used correctly, this tool enables you to get notified when anyone on the web mentions the names, company names, brands, products, services and stories about: You Clients Colleagues Partners Competitors Thought...

Does One Bad Apple Spoil The Whole Bunch?

Sep32012

As a long time Apple devotee, I felt it was time to upgrade my laptop to the latest and greatest. So there I was yesterday on my way to the local Apple store to pick up my new, shiny retina display MacBook Pro. Excited, I drove back home as fast as I could to get this new baby setup and ready to rock-and-roll. Quickly, I started the setup process but something seemed odd. I could’t seem to get used to...

My Son Made Me Proud

Sep22012

I realize that this thread “shouts” monetary focus and success. But let me share the following with you: While taking my wife and son out for a drive, to enjoy the beautiful weather and the new Maserati, I stopped at our favorite sushi bar for our pick up order. My wife told me later that while I walked into the restaurant my son said to her: “He deserves this car. He is truly self-made.” I then reflected that 34 years...

It’s Not a Sales Problem You Have But a Marketing Problem!

Sep12012

I often hear people share with me that their business is not doing well, revenues are down and the prospect of new clients or projects is quite limited or nonexistent. What commonly then surfaces is not that they have a sales problem but a serious marketing problem. Actually a lack of an effective marketing plan is more like it. So next time you are worrying about revenues and cash flow, I’d suggest you look at your marketing plan and in...