Are You Promoting New Projects While Working on Existing Ones?

Aug112012

When you are already working on a project with your client, do you offer additional ideas and value that frequently trigger new projects? I am astonished at how many I talk with do not do that. The comments I often hear are: “I don’t do that” or “I am not comfortable doing that” or “I don’t find it to be appropriate within the boundaries of the project” or “I have never thought of that.” What in the world are you...

Million Dollar Web Presence in Entrepreneur Magazine

Aug102012

I was pleasantly surprised to learn that this full page ad of my book Million Dollar Web Presence that I co-authored with Alan Weiss ran in Entrepreneur magazine. And here is the generous offer I’ve made to readers of this blog.

Ready to Strengthen Your Own Thought Leadership?

Aug92012

I’ve said this for quite some time that the key differences between most successful thought leaders and others are the following key attributes: They: Are prolific publishers of provocative and great content. Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are in demand and attract global followers. Create communities around their brand. Are quoted and are interviewed by...

Where Do You Focus Your Energy?

Aug82012

When writing Why Invest Your Energy With Existing Clients? yesterday, it occurred to me that, consciously or subconsciously, we often make the decision in which activity to invest our energy. And although these decisions may seem harmless, I suggest they have a huge impact on our potential life and business success. Let’s examine a few: Spending more time attracting strangers as new clients instead of conversing more with existing clients on ways to improve their business? Mindlessly surfing the Internet instead...

Why Invest Your Energy With Existing Clients?

Aug72012

I acknowledge that turning a prospective client into a new client is exciting. I am just surprised at how many devote more (or most) of their energy to chasing new prospects rather than investing most of their energy with existing clients. Assuming you have done great work with your clients, which has produced great results for then, here are some reasons why you should invest your energy with them: They know you and trust you. You have already created great...

Testimonial from Lisa McLeod

Aug62012

As part of my Digital Empire Creation program, we have just finished an amazing videos shoot in our studio with Lisa Earle McLeod. Stay tuned for these remarkable videos which will be featured shortly on Lisa’s site as well as the new site and strategy we are working on for Lisa. Here is what Lisa had to say about us: “Chad is one of my favorite people but he is also one of the most effective people I’ve ever worked...

The Longer The Sales Letter, The Shorter The Credibility

Aug52012

I admit, I’ve never been a fan of the long sales letters. I am sure you know those pages I am referring to. The ones that scroll down the page forever, with lengthy text that would take you longer to complete reading than reading War and Peace. The choice of colors combination is sure to make any rainbow envy, and as you scroll down the page, you see a bunch of video testimonials that make you wonder who in the world...

Waiting for The Phone to Ring is Not a Marketing Strategy

Aug42012

I was just having a conversation with one of my clients and here it is: Chad: “How are you doing?” Client: “Not good. Business is way down and unless I get a new project quickly, I will be broke at the end of the current project!” Chad: “What are some of the previous effective marketing methods you’ve engaged in?” Client: “Speaking, networking, reaching/touching clients with ongoing value, and following up.” Chad: “Have you done any of these consistently?” Client: “No!” During...

Advice I Would Have Given Myself 15 Years Ago

Aug32012

In this interview, Chad discusses the advice he would have given himself 15 years ago.

What’s Your Next Big Idea?

Aug22012

I just hung up the Skype call with my dear client, Barb, when she said: “What are the ways Chad that you recommend to enhance our ability to create fresh content?” Here are my answers: Carefully listen to what your clients and prospective clients are saying and asking you. I look at these conversations as a treasure of where to generate ideas for products, services and new published content. Ask your clients and prospective clients to share with you their...