Waiting for The Phone to Ring is Not a Marketing Strategy

I was just having a conversation with one of my clients and here it is:

Chad: “How are you doing?”
Client: “Not good. Business is way down and unless I get a new project quickly, I will be broke at the end of the current project!”

Chad: “What are some of the previous effective marketing methods you’ve engaged in?”
Client: “Speaking, networking, reaching/touching clients with ongoing value, and following up.”

Chad: “Have you done any of these consistently?”
Client: “No!”

During Alan Weiss’s outstanding Thought Leadership Symposium in Naples Florida last year, I have heard David Maister say: “We all know what needs to be done, we just don’t do it!”

If you want your phone to ring with qualified inquiries, I’d suggest you engage in effective marketing activities. Sitting by the phone, waiting for it to ring, is not one of these effective marketing strategies.

© Chad Barr 2012 All rights reserved.

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