Finding and Attracting Your Prospects

Aug212012

Here is a question I’ve recently received from one of my colleagues from the UK: “In order to provide value to a prospect, first you have to identify one. How do you do that Chad? Do you identify companies who you would like to work with, or do you use marketing to attract prospects?” When I first started my career, 25 years ago, I used to engage in the following marketing activities to attract my prospective clients: Referrals Networking Purchasing...

Chad Barr Interviewed by Dr. Vicki Rackner

Aug202012

Listen to this great conversation where Dr. Vicki Rackner of Medical Bridges interviews Chad where they discuss various questions and topics such as: How well is your web presence working for you? How can doctors leverage Internet strategies to attract and communicate with their clients? Offering medical advice vs. helpful information. How to Choose the right web partner? The importance of story telling and sharing. And many more. Click the play arrow button below: © Chad Barr 2012. All rights reserved

Have You SMACKED Your Clients Lately?

Aug192012

What’s your reaction when you get smacked across your face? Probably a sense of shock and surprise, right? I find many of the podcasts I listen to create the opposite reaction. They are boring, scripted, valueless and put me to sleep which is not the typical reaction I’d suggest from an effective business podcast. So I have just created the following acronym to help you develop your own killer podcasts that your listener will love. SMACKED means: Smile while you...

Email Signature Redux

Aug182012

Over seven years ago I wrote about the importance of using your email signature to communicate and promote your various products, services and important announcements. Below is what my current email signature looks like. How about you? Chad Barr President The Chad Barr Group 5152 Crofton Avenue Solon, OH 44139 Office: 440-715-5247 Site: http://www.cbsoftware.com Blog: https://www.thechadbarrgroup.com Portfolio: http://webservices.cbsoftware.com/portfolio.php Million $ Web Sites: http://www.themilliondollarwebsites.com Create your Digital Empire: http://bit.ly/sv7B2d “Chad is a technological genius and a technological strategy expert. He is the most brilliant technical guy...

How to Promote Your Web Site

Aug172012

I get asked this question a lot: “Chad, now that I’ve launched my site, how do I best promote it?” A while back I wrote You Just Launched Your New Site, Now What? where I reviewed some key elements to promoting your site. Today, I am going to dive much deeper and give you the recipe or menu options to choose from. So although a longer article, this is a good one, so here you go: Create Your Contact List...

When a Prospective Client Says NO!

Aug162012

I’m often times being asked, what do I do when a prospective client says “NO” to a project? For a brief moment I feel sorry for them since they are not going to benefit from the results generated from working with me. I then take the following action: Decide who among my clients or prospective clients may now benefit from the great value I have to offer. I then get them on the phone or email them. Use the opportunity...

The Million Dollar Consulting® accelerant curve

Aug152012

You create intellectual property, which generates credibility, which creates prospect interaction, which gains trust, which produces new business, from which you can generate new intellectual property. This sequence is accelerated by a credible website that is visitor-friendly and buyer-oriented. © Alan Weiss 2012 As you can see in the “accelerant curve” illustrated above, your offerings should range from low barrier to entry (free downloads, inexpensive books) at a “competitive” position, through distinct (teleconferences, workshops), and on to breakthrough (individual coaching,...

Stay in Touch After Your Speech is Over

Aug142012

So how do you stay in touch with your audience after your speaking presentation? Listen to this podcast and to Chad discussing his ideas by clicking the play arrow button below: © Chad Barr 2012. All rights reserved

What’s Your Internet Strategic Profile?

Aug132012

Take a look at this process visual and then please follow my instruction below: The columns at the top indicate competitive (only as good as most of the competition), distinct (contains distinguishing features), and breakthrough (leading edge and state-of-the-art). Now take a look at the marketing gravity categories I have included on the left hand side. There are three things I would like you to do now: First, review each of the rows on the left and then indicate where you...

Marketing Allure and Attraction

Aug122012

There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. In the latter case, there is zero cost of acquisition and fees are seldom an issue at all. The secret to building a strong community of quality supporters on the web is to engage in as much of the...