Absence Makes Them Forget Raising the Barr Weekly Memo: Issue No. 121

This week’s reflection point: I bet that some of the content you developed in prior years is absolutely brilliant. Yet, it is your recent published content that gets most of the attention. So why not bring some of that old content back to life?

Several years ago, in my podcast It’s Time to Repurpose Your Content, I discussed why it is rather imperative to repurpose our content. I even referenced this concept a few years earlier in my Repurpose and Improve Your Published Content post.

In the spirit of repurposing content, here are some additional suggestions:

  • Take an article you wrote and record it as a podcast or a video while adding a couple of new points.
  • Take a video or a podcast and turn it into an article and add a visual or an assessment to bring it to life and make it more interesting.
  • Collect several powerful articles or newsletters and turn them into an eBook or a book.
  • Take a chapter (or chapters) from your book or eBook and turn them into a webinar or a workshop or a presentation.
  • Use your various content for posting on the various social media platforms.
  • Select one of your older articles; add several bullet points or additional ideas and blog about it today while referencing your older article.

And the ultimate repurpose concept is to leverage your insights and come up with a brand new idea you have never shared before.

This week’s tip: Retrieve an article, podcast or video you have previously published and reference it today. While you are at it, why not add several new ideas to make the article more valuable and you more memorable.

 

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

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© Chad Barr 2015. All Rights Reserved.

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