Pragmatic Technologies for Life and Business Success®
Which of the following statements do you find more powerful and persuasive?
When reviewing my clients’ outcome statements, I often find too many focus on their deliverables, education, experience, and other ambiguous statements rather than the remarkable transformational value their clients achieved with their help that are supported by proven track record of success.
I find that the best time to do this is when your clients thank you for your help and contribution towards the success of their business. It’s a great opportunity then to ask them for their testimonial and have them especially describe the dramatic results they have achieved and how would they quantify it.
I’ve been saying for years that if you boast about your successes, that may come across as being self-absorbed and arrogant. Yet if your clients boast about their successes due to your involvement, that is a fact and the ultimate outcome statement for you to share.