How The 3 Strikes Rule Applies To Your Web Strategy?

It was great when one of the participants in my recent speaking engagement in Rhode Island, came to me after my presentation and reminded me that I did not mention a concept that resonated with him when he heard me speak last year. So here is the concept and thanks for the reminder:

Imagine visiting a web site or a blog for the first time, finding it interesting and book marking it for future visits. Then, on your future and subsequent visits, nothing has changed, no new content, nada. How many times would you keep on visiting this site before giving up? I say probably no more than three times.

To further illustrate my point, here is one final story that happened to me just recently: I am quite busy helping my clients leverage software, technology and the Internet to grow their business. Busy enough that I somewhat neglected to frequently update my own blog. When talking recently with one of my colleagues and discussing a point I wrote about on my blog, he went to my blog to check out my point and then said: “oh wow, I see that you are now posting much more than ever before, I will now then subscribe to your blog.”

And by the way, the same logic applies when subscribing to receive the content of other Blogs posts via RSS feed. How long before you remove the feed from your reader if no new posts have been entered?

I suggest you get into the discipline of posting interesting new content, at least once a month on your site and at least three times a week on your blog.

(Note: My definition of RSS technology – It enables people on the web to subscribe and automatically receive content from all the sites they are interested in. They may read, listen or view text, audio or video content immediately when it is published on the various sites. This eliminates the need to manually and separately visit all these sites to see if new content has been published.)

0 thoughts on “How The 3 Strikes Rule Applies To Your Web Strategy?

  1. There is a corollary to 3 strikes and you’re out. I call it my “you don’t have to hit a grand slam everytime you go to bat” rule.

    Here is what it means. More often than not, when we are doing something new or for the first time, we try to swing for the fences. However, because we’re nervous, and not necessarily good at it yet, we strike out.

    I find that it’s much better to simply try to make contact with the ball. If you”ve just started writing articles, try to write something short and sweet and to the point that provides value to the reader. It isn’t necessary to write “War and Peace”.

    Small improvements are what set apart truly effective and successful people. Start moving forward and heeding feedback, and before long, you will be achieving much more than you thought possible.

    Richard Martin
    Alcera Consulting Inc.

  2. There is definately something to be said for the “Power of Three.” Over the years, I’ve noticed that people judge whether someone is credible not only by what the person says, but by the frequency and consistency of his/her actions.

    From my own experiences of maintaining and upgrading a website and blog, I’ve learned that updating content and postings is not outside of my business, it’s an essential part of building relationships with prospects and clients. Asking three questions can make the process of adding new content and posting more manageable:
    1) Who am I trying to reach?
    2) What are their top concerns?
    3) What information, insights, or ideas can I provide that address these needs?

    Rather than being concerned about how you look, live in your passion and stay focused on developing new ways to help your readers. This type of thinking adds value to everyone involved.

Leave a Reply

Your email address will not be published. Required fields are marked *