Pragmatic Technologies for Life and Business Success®
It was great when one of the participants in my recent speaking engagement in Rhode Island, came to me after my presentation and reminded me that I did not mention a concept that resonated with him when he heard me speak last year. So here is the concept and thanks for the reminder:
Imagine visiting a web site or a blog for the first time, finding it interesting and book marking it for future visits. Then, on your future and subsequent visits, nothing has changed, no new content, nada. How many times would you keep on visiting this site before giving up? I say probably no more than three times.
To further illustrate my point, here is one final story that happened to me just recently: I am quite busy helping my clients leverage software, technology and the Internet to grow their business. Busy enough that I somewhat neglected to frequently update my own blog. When talking recently with one of my colleagues and discussing a point I wrote about on my blog, he went to my blog to check out my point and then said: “oh wow, I see that you are now posting much more than ever before, I will now then subscribe to your blog.”
And by the way, the same logic applies when subscribing to receive the content of other Blogs posts via RSS feed. How long before you remove the feed from your reader if no new posts have been entered?
I suggest you get into the discipline of posting interesting new content, at least once a month on your site and at least three times a week on your blog.
(Note: My definition of RSS technology – It enables people on the web to subscribe and automatically receive content from all the sites they are interested in. They may read, listen or view text, audio or video content immediately when it is published on the various sites. This eliminates the need to manually and separately visit all these sites to see if new content has been published.)