The Importance of Web Site Evolution

I am here at Rhode Island where I will be presenting today “How to Leverage The Internet for Improved Success in Your Business” to the attendees of the Million Dollar Consulting College, held by Dr. Alan Weiss of the Summit Consulting Group.

While chatting last night with several of the college participants, I came to realize that most entrepreneurs do not recognize the awesome power of progress and evolution, especially when it comes to their own web site. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. I am referring to content such as:

  • Articles
  • White papers
  • Checklists
  • Surveys
  • Special Reports
  • Case Studies
  • Products
  • Services
  • Workshops
  • Collaboration and research papers or digital recordings
  • Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field
  • As well as the possible implementation of:

  • Successful Newsletter Strategy and user registration
  • Blog
  • Online Community
  • So think about fast-forwarding 24 months from now. Your evolved web site now has at least 24 more articles, 4 checklists, 6 booklets, 4 Teleconferences, 2 workshops, 2 e-Books, 800 new registrations to your newsletter, and 20 new clients’ testimonials. Get the point?

    What would possibly then be the impact on your business if you did that?

    For evolution to take its place and be most effective, the best time to start is right now.

    0 thoughts on “The Importance of Web Site Evolution

    1. Chad,

      I think this is another way of saying the best time to act is… now.

      I’ve followed your advice for the last year and have produced my newsletter and regular articles monthly. If you hold yourselft to a discipline and produce content on a regular basis, then you can’t help but add to your body of work.


    2. Great feedback Richard.

      I completely agree that the best time to act is … now. Especially when it comes to your own blog and content such as articles on your web site.

      Looking froward to your new blog soon.

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