Why Go Global At All?

Among other reasons: Reduce domestic economic volatility. Create a balanced portfolio not dependent on a single economy. Increase expansion opportunities. There are emerging, high-growth markets all over the world. It’s not labor intensive. The point we’re making in this chapter and book is that it’s easily done with little investment, creating great potential ROI. Learn continually. You’ll be exposed to diverse people, cultures, backgrounds, and opinions. Increase selectivity. You have the flexibility to pick and choose your clients. Stay in...

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The Million Dollar Consulting® accelerant curve

You create intellectual property, which generates credibility, which creates prospect interaction, which gains trust, which produces new business, from which you can generate new intellectual property. This sequence is accelerated by a credible website that is visitor-friendly and buyer-oriented. © Alan Weiss 2012 As you can see in the “accelerant curve” illustrated above, your offerings should range from low barrier to entry (free downloads, inexpensive books) at a “competitive” position, through distinct (teleconferences, workshops), and on to breakthrough (individual coaching,...

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Marketing Allure and Attraction

There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. In the latter case, there is zero cost of acquisition and fees are seldom an issue at all. The secret to building a strong community of quality supporters on the web is to engage in as much of the...

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The New Global Service Provider

We’ve both seen a highly dramatic increase in our businesses on a global basis. Many projects have been concluded with relationships begun and sustained on Skype, blogs, websites, newsletters, forums, and product purchases. We’ve been able to do this by leveraging technology. Here’s what we recommend from the distillation of our successful experiences, a list of “best practices” for the new professional global services provider: Use email to deliver information with brevity and speed. Try to respond within four hours...

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Million Dollar Web Presence – My New Book is Out!

I am thrilled to share with you that my new book Million Dollar Web Presence – Leverage the web to build your brand and transform your business, which I co-authored with my friend, colleague and partner, Dr. Alan Weiss. is out and available at your local book stores, Amazon, my site and Alan’s. This was quite an undertaking which has finally come to fruition which I know you will enjoy and gain amazing ideas to increase and accelerate your success....

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Million Dollar Web Presence – My New Book

I am delighted to share with you that I have just completed the writing of my new book Million Dollar Web Presence – Leverage technology to build your brand and transform your business, which I am co-authoring with my great friend, colleague and partner, Dr. Alan Weiss. This took five months to complete, will be published by Entrepreneur Press and is expected to hit the stores by March 2012. Stay tuned for more exciting announcements, excerpts from the book and...

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