Email Signature Redux

Aug182012

Over seven years ago I wrote about the importance of using your email signature to communicate and promote your various products, services and important announcements. Below is what my current email signature looks like. How about you? Chad Barr President The Chad Barr Group 5152 Crofton Avenue Solon, OH 44139 Office: 440-715-5247 Site: http://www.cbsoftware.com Blog: https://www.thechadbarrgroup.com Portfolio: http://webservices.cbsoftware.com/portfolio.php Million $ Web Sites: http://www.themilliondollarwebsites.com Create your Digital Empire: http://bit.ly/sv7B2d “Chad is a technological genius and a technological strategy expert. He is the most brilliant technical guy...

How to Promote Your Web Site

Aug172012

I get asked this question a lot: “Chad, now that I’ve launched my site, how do I best promote it?” A while back I wrote You Just Launched Your New Site, Now What? where I reviewed some key elements to promoting your site. Today, I am going to dive much deeper and give you the recipe or menu options to choose from. So although a longer article, this is a good one, so here you go: Create Your Contact List...

When a Prospective Client Says NO!

Aug162012

I’m often times being asked, what do I do when a prospective client says “NO” to a project? For a brief moment I feel sorry for them since they are not going to benefit from the results generated from working with me. I then take the following action: Decide who among my clients or prospective clients may now benefit from the great value I have to offer. I then get them on the phone or email them. Use the opportunity...

The Million Dollar Consulting® accelerant curve

Aug152012

You create intellectual property, which generates credibility, which creates prospect interaction, which gains trust, which produces new business, from which you can generate new intellectual property. This sequence is accelerated by a credible website that is visitor-friendly and buyer-oriented. © Alan Weiss 2012 As you can see in the “accelerant curve” illustrated above, your offerings should range from low barrier to entry (free downloads, inexpensive books) at a “competitive” position, through distinct (teleconferences, workshops), and on to breakthrough (individual coaching,...

Stay in Touch After Your Speech is Over

Aug142012

So how do you stay in touch with your audience after your speaking presentation? Listen to this podcast and to Chad discussing his ideas by clicking the play arrow button below: © Chad Barr 2012. All rights reserved

What’s Your Internet Strategic Profile?

Aug132012

Take a look at this process visual and then please follow my instruction below: The columns at the top indicate competitive (only as good as most of the competition), distinct (contains distinguishing features), and breakthrough (leading edge and state-of-the-art). Now take a look at the marketing gravity categories I have included on the left hand side. There are three things I would like you to do now: First, review each of the rows on the left and then indicate where you...

Marketing Allure and Attraction

Aug122012

There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. In the latter case, there is zero cost of acquisition and fees are seldom an issue at all. The secret to building a strong community of quality supporters on the web is to engage in as much of the...

Are You Promoting New Projects While Working on Existing Ones?

Aug112012

When you are already working on a project with your client, do you offer additional ideas and value that frequently trigger new projects? I am astonished at how many I talk with do not do that. The comments I often hear are: “I don’t do that” or “I am not comfortable doing that” or “I don’t find it to be appropriate within the boundaries of the project” or “I have never thought of that.” What in the world are you...

Million Dollar Web Presence in Entrepreneur Magazine

Aug102012

I was pleasantly surprised to learn that this full page ad of my book Million Dollar Web Presence that I co-authored with Alan Weiss ran in Entrepreneur magazine. And here is the generous offer I’ve made to readers of this blog.

Ready to Strengthen Your Own Thought Leadership?

Aug92012

I’ve said this for quite some time that the key differences between most successful thought leaders and others are the following key attributes: They: Are prolific publishers of provocative and great content. Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are in demand and attract global followers. Create communities around their brand. Are quoted and are interviewed by...