7 Key Objectives of Your Web Presence Raising the Barr Weekly Memo: Issue No. 117

This week’s reflection point: One of the questions I get asked quite often is what are the key objectives of one’s web presence. Previously I suggested there are four key objectives. Yet with each client conversation, more are being suggested. So here is my most recent list of what are the top 7 objectives of your web presence:

  1. Increase your credibility and reputation as well as strengthen your brand and though leadership.
  2. Increase your global reach, the number of clients you do business with and the number of inquiries you receive. Also increase your revenues, profits and registrations to your newsletter and blog.
  3. Make it easier for your clients to engage with you and conduct business with you. Leverage technology to provide access to you and automate recurring tasks.
  4. Consistently deliver powerful content and insights to your clients.
  5. Increase the number of conversations and strengthen relationships.
  6. Leverage the web to reduce your labor intensity.
  7. Have fun.

I am curious what other objectives come to mind? Please share your insights.

And thank you Kevin Monroe and Joe Iarocci of Cairnway for adding number 7 to my list.

This week’s tip: Review these objectives, identify where you need to improve and take action.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.


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