Pragmatic Technologies for Life and Business Success®
Improving your web site effectiveness.
In my quest to constantly improve our clients’ web sites and develop better and new successful Internet strategies for their business, I come across and review many web sites on a daily basis.
To illustrate and discuss the “good, bad and ugly” techniques used by others, and us, I am starting a new blog category today. “How to improve your web site effectiveness” will be devoted exactly for that purpose, discussions and illustrations of such practices, both good and bad. Please realize this category will reflect my personal bias and opinion, which you are welcome to disagree with. I would really like to hear your opinion and your sharing of other sites and concepts you think are bad practice or helpful.
This following site: www.singletongroup.com used to be a consultant web site and had all the basic elements of such a site. Recently it was changed to the following page:
Please realize that this page is the entire site now. There are no other sub pages to navigate. My assessment:
I love a good sense of humor and I believe you can easily leverage it in your writing and professional web site development. However, this is definitely not such an example. Watch out what message your site conveys.