How Much Intellectual Property Should You Give Away?

How much should you share with potential clients when meeting with them and especially in your writing and on the web? I hear this question quite often and for years I was not a huge fan of “giving” away our IP and wisdom. Here is my belief now:

  1. If you think you are giving too much of it away, you are on the right track.
  2. Your clients will wonder if this is how much “free” advice you give them prior to becoming a client, how much would you then be giving them after they become a client.
  3. It helps me to constantly push the envelope and re-invent with new ideas so I do not become otherwise stagnant.

0 thoughts on “How Much Intellectual Property Should You Give Away?

  1. Great post, Chad! Short but thought provoking.

    I’ve often had debates like this in my head, so it’s good to see that somebody like you has gone down the same path, and the conclusions you came up with.

    I especially like the insight of pushing the envelope. It’s so easy to get caugut up in your own expertise, and forget that you need to go to that uncomfortable place, and try to raise it up a bar.

    Keep up the good work!


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