This week’s reflection point: There are many myths surrounding the Internet, which are floating around since its inception. I decided to debunk some of them once and for all:
- Al Gore invented the Internet. I am kidding of course, as I just wanted to grab your attention with some humor.
- If you build it they will come. Just building it doesn’t attract them. Developing the right business and Internet strategy, powerful content, great looks, marketing savvy, and dedication are the key ingredients to create success on the Internet.
- All Internet marketers are dishonest. Actually, most are extremely passionate about their business and providing their clients with genuine value.
- Congratulations! You’ve just won a free iPad. These are the claims I would avoid like a hawk.
- Most online stories are true. You should know better than that.
- Always use the latest software version. As a matter of fact many are loaded with bugs and not well tested.
- Click here to update your personal information. These messages are most dangerous to steal your online identity.
- Deleting it removes it permanently. The Internet is the ultimate archiving machine; like an elephant it never forgets.
- Your web site is not a sales tool but a credibility tool. Unless the site establishes credibility and trust, the sale will not take place. Additionally, many sites function as a huge sales hub.
Would love to hear from you. What other Internet myths have you come across?
This week’s tip: Know and work with your trusted sources.