Make Sense of Viral Marketing

Nov12007

One of the successful concepts of Internet marketing is called Viral Marketing. This concept helps spread an idea very quickly among its recipients. One example of the success of this concept is with singer Marie Digby. She video recorded several famous songs and uploaded them onto YouTube. When visitors searched for the song by the original artist they also found her videos, which quickly brought her fame and the signing to produce a new album. Seth Godin also talks about...

The Strategist Workshop

Oct312007

I just returned from Rhode Island, where I attended “The Strategist” workshop, which was conducted by Alan Weiss, Ph.D. It was simply outstanding. Here are some of my takeaways: Strategy is the what, tactics is the how Planning kills strategy. Strategy is top down, planning is bottom up. Strategy starts with the end desire. Paint a picture of the future. Being good at what you do trumps being at the right place. The key to strategy is to make enough...

Isn’t Innovation Great?

Oct252007

I received several great emails and suggestions about my last Blog post, which has triggered some of my additional points: Technology for technology sake makes no sense – Why purchase a faster processor when the old one is just fast enough? Why upgrade immediately to the latest software version when you are barely still using 5% of the functions of your current software? Why get the latest and “hottest” gadget when it is still not tested enough or has enough...

Are You Taking Your Technologies for Granted?

Oct162007

It was 1968, I was 12 years old growing up in Israel. After waiting for over a year, the phone my parents ordered for our home, finally arrived. There was great excitement in our home, and we even built a small credenza to proudly display our new arrival. What made it even more exciting was the fact that we were one of the first families on our block to have our phone installed. The technician installed and tested it and...

New Blog Launch – www.AvivShahar.com

Oct152007

I am delighted to announce the development, implementation and the launch of the new blog for Aviv Shahar, owner of Amber Network. Aviv is a fascinating thought leader who helps executives improve effectiveness, strategic thinking, collaboration and innovation. Click here to visit his new blog and explore his thoughts for times of change. (Click image to enlarge)

Remembrance For The Editor of Forbes

Oct152007

The Wall Street Journal had a brief remembrance for the editor of Forbes magazine, James W. Michaels, 1921 – 2007. After he took over the magazine, circulation more than doubled. He was contrarian in life as in editing. He rarely socialized with publishing professionals. He distrusted electric typewriter and loved word processing and the Internet which allowed him to easily send his editing from his home while claiming that he could shorten any story by 15%. At age 73 he...

Your Computer is Stolen – Do Not Fret

Sep152007

A new encrypted disk drive for desktop personal computers, has been announced to be released in 4th quarter of this year from Seagate Technology. This will protect the information on your disk drive if the computer has gotten into the wrong hands.

Farewell to Pavarotti

Sep82007

“Every artist deserves in the end to be remembered for the best that was in him, and when Pavarotti was at his best, there was nobody better.” This beautiful sentence was written by Terry Teachout, the Journal’s drama critic.

What a Fabulous Business Idea

Sep52007

What a brilliant move by FaceBook to improve their software and with no investment! They’ve attracted 70,000 developers to build free plug-ins interfaces to their web site. Once approved by FaceBook, these plug-ins provide utilities for users to improve their online experience. They may play games, share reviews of books, movies, vacations, dress up their profiles and much more. Software developers who contribute may sell advertising, promote products and services and gain tremendous exposure. Sounds like a win – win...

Making This world a Better Place By Growing Communities

Sep42007

“Use Your Electricity For More Than Light” said an ad that ran in the Sears catalog in 1917. When talking about Internet strategies in the various speeches I deliver, I refer to the idea of the Internet of today as the light bulb of 100 years ago. It is obvious that we barely are scratching the surface of all the potential that is available. What is even more exciting are the technologies yet be invented in years to come and...