Make Sense of Viral Marketing

One of the successful concepts of Internet marketing is called Viral Marketing. This concept helps spread an idea very quickly among its recipients.

One example of the success of this concept is with singer Marie Digby. She video recorded several famous songs and uploaded them onto YouTube. When visitors searched for the song by the original artist they also found her videos, which quickly brought her fame and the signing to produce a new album.

Seth Godin also talks about this concept in a couple of his blog entries:

What makes an idea viral?


Is viral marketing the same as word of mouth?

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