How Influential Are You? Raising the Barr Weekly Memo: Issue No. 107

This week’s reflection point: One of the interesting phenomena manifesting itself through the social media platforms is the attempt to measure one’s virtual influence through a score provided by an online tool called Klout. This tool provides an individualized score from 0 to 100, based on one’s activities, connections, conversations and popularity on the web. The higher the score, the more popular one supposedly is.

It’s rather easy to impact and significantly increase your Klout score by increasing your social media activities, connections, and conversations. Thousands of offshore firms and individuals are standing by to gladly take your money and help you do so.

The absurdness I observed is that one’s Klout score does not equate to their success. I’ve come across individuals who are very successful but with low scores and others with significant lower success levels yet high scores.

So how should you measure your influence? I’d suggest by reviewing the:

  • Number of clients you do business with
  • New prospective clients inquiring about working with you
  • Impact you have on your clients
  • Effectiveness of increasing your intellectual property in a variety of formats
  • Frequency of you being quoted and interviewed
  • Impact on your revenues and profits.

This week’s tip: Don’t let your Klout score cloud your judgement and your pursuit of meaningful clout.

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© Chad Barr 2015. All Rights Reserved.

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2 thoughts on “How Influential Are You? Raising the Barr Weekly Memo: Issue No. 107

  1. The # of entrepreneurs who I meet as THE Entrepreneur’s Sales Coach, who expect their marketing to be all viral social media hits is unbelievable.

    Hate to break their bubbles but it just ain’t so. True influence is by the thought leaders who attract a following and fanatic band of ravers and thrive on referrals by satisfied clients. It’s the only way to grow a sustainable business.

  2. Couldn’t agree more, Patti.

    Most search for the silver-bullet, shortcut approach to success rather than invest in their marketing, development of intellectual property and trusting relationships.

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