With whom should you connect?

When it comes to the various social media platforms, a common question I am often asked is whom to connect with? Here are my recommendations:

  • Anyone requesting to connect with you who has initiated such request. However, they must be genuine and credible. A quick look at their profile should help determine such.
  • Clients.
  • Past clients.
  • Prospective clients.
  • Executives in organizations.
  • Journalists.
  • Colleagues and professional business acquaintances.
  • Interesting individuals in groups you belong to and others asking and answering questions.
  • Popular bloggers and thought leaders.
  • Competitors.

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