Thought Leadership Concepts

Here are my key take-aways from attending the Thought Leadership Symposium, hosted and facilitated by Alan Weiss with his guest presenter, David Maister:

  • Thought leadership, for me, means being sought after by clients and the media to help improve my clients’ businesses and live. It also means high degree of self-worth.
  • It’s not about credentials and education but how smart you leverage your applied intelligence.
  • Stop worrying about what people think. Instead, lead them and tell them: “here is what you need!”
  • When writing a book, the most important part of that book is the conclusion.
  • Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such.
  • You have to create the environment that others see you as a thought leader.
  • A firm can be associated with the thought leadership of a concept such as: McKinsey in leadership.
  • You may build the future credibility as part of your organization. For example: “Here are The Chad Barr Group strategic Internet growth ideas.”
  • When examining my Internet Strategic Profile process visuals, I rank thought leaders between distinct and breakthrough.
  • Create a library of great ideas. Move on some quickly while letting others age and ignore the rest.
  • Help my clients establish their web dominance.

Summary of David Maister Presentation:

  • Trade organizations are very powerful. Publish there.
  • The regularity of your articles is the real power.
  • The biggest issue with thought leadership is the discipline of it. Find someone you trust that will hold you accountable.
  • We all know what we need to do and we just don’t do it!
  • The key is to get your clients to rave about you and refer you to others. Otherwise, you have a quality problem and not a marketing problem!
  • Take your articles and convert them to books and eBooks.
  • Being a thought leader does not mean that you originated the idea but that they want to talk with you about it.
  • Develop a powerful questionnaire (assessment) that helps diagnose your clients. In order to get the answers, they have to enter their name and email information.
  • Consider doing a pro-bono speech if they give you the email list of the participants.
  • Most of your business should be your existing clients. Everything else is gravy.
  • Don’t make a promise for something you are not going to do, or scale back your goal.
  • Turn down work you don’t need or should not do.

Final points:

  • Meet your deadlines and hit the mark!
  • Show up at the right time and the right place.
  • Remove these items that hold you back or that are clogging your life.
  • Take some prudent risk.
  • Take action. Move!

In order to be a thought leader remember this:

  • It’s all about resolve!
  • Decipher what you are going to do and do it!
  • You gotta want it!

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