Web Presence Best Practices Raising the Barr Weekly Memo: Issue No. 87

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

This week’s reflection point: The topic of clients’ best practices comes up quite often in my discussions with my clients. I have written on this topic in the past and today I will share these best practices from the perspective of our web presence. So here we go and here is what they do.

They:

  • Publish their great content frequently.
  • Consistently invent new offerings.
  • Leverage their web presence while presenting.
  • Use technology to frequently stay in touch with clients while providing valuable insights.
  • Engage their audience with their blog and newsletters.
  • Improve their look, image, brand and credibility.
  • Interact on various social media channels.
  • Know which technologies to invest in and which to avoid or get out of.
  • Spend their time wisely and effectively.

Please share your own best practices.

This week’s tip: If you are already doing most of these, kudos to you. If not, which one are you going to focus on next?

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© Chad Barr 2014. All Rights Reserved.

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