Pragmatic Technologies for Life and Business Success®
This week’s reflection point: Not long ago I attended a workshop on how to communicate your message most effectively. The presenter made a point as to why it is rather important to develop your 30-second elevator pitch. Although I was not a fan of this technique, I continued to listen to her reasoning. To my surprise, she began desperately rummaging through her purse looking for her elevator pitch notes and then struggled to deliver it. I searched for the nearest exit.
I don’t think there could have been a better demonstration of the absurdness of an elevator pitch and its lack of effectiveness. Besides, the last thing I want to hear during my elevator ride is someone pitching his or her elevator pitch.
So what’s the alternative? The key is to craft a powerful and succinct sentence that describes your value and its significant impact on your clients’ life and business. Some refer to it as your value or positioning statement, others call it your unique selling proposition. I call it your impact statement. Here are a couple of examples of such statements:
Unfortunately and too often I meet entrepreneurs that are unable to articulate their impact statement or describe what it is that they do. If your impact statement is vague or unclear in your mind, how then would your potential clients comprehend what it is that you do and how you could help them?
This week’s tip: Develop and articulate your value in such a way that it clearly states the substantial impact and value for your clients.
This week’s bonus: Are you self-sabotaging your web site? Find out if you are and what to do about it.
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© Chad Barr 2013. All Rights Reserved.